Albany, NY, Dec. 8, 2015 (GLOBE NEWSWIRE) -- A recent market research report added to the rapidly expanding research report database of ResearchMoz.us, titled "CRM Market in China - Industry Analysis 2016-2020", presents a comprehensive overview of the market for CRM (customer relationship management) software in China. The report presents a far-reaching examination of the market and an analysis of key market segments.
The report states that the market for customer relationship software will expand at an impressive 17.0% CAGR between 2016 and 2020. Over the years, the market for CRM software products has rapidly expanded in China. Technological developments and a more mature marketplace have led to a transformation in the way CRM software is deployed, and a clear shift has been observed from a capital expenditure model to pay-per-use models.
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The report states that the rising use of cloud-based computing model in China is one of the most significant factors driving the market for CRM software in the country. The demand for cloud computing model is rising at a rapid pace in China. Led by companies of all sizes, which are looking for easy-to-deploy and technologically advanced alternatives for conventional, outdated systems, the demand for cloud-based software deployment model will continue to drive the market in China over the report's forecast period.
The report segments the market on the basis of application, deployment model, and end-user.
One the basis of application, the market is segmented into marketing, sales, and customer service. On the basis of deployment model, the market is segmented into cloud-based and on-premise CRM software.
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The report states that in the China CRM market, demand for SaaS is high, which also accounts for the largest share of the total CRM software sold across the globe in 2015, which is an estimated 45%.
Of the key end-users of CRM market in China studied in the report, the segment of customer service dominated the market in 2015, holding 42% of the market.
The top companies in the market include Aplicor, Infor, IBM, Microsoft, salesforce.com, 800App CRM, Oracle, Neusoft, Kingdee,Yonyou and SAP.
Related Reports:-
Global CRM Outsourcing Market 2015-2019
Customer relationship management (CRM) has become one of the most influential factors in building brand loyalty and strengthening of brand image. Call center interaction in CRM is often cited in defining customer service; however, there are many facets of CRM outsourcing that have evolved with rising customer needs and expectations. With the growing digitization in the CRM industry, service providers are innovating on their service offerings to expand their portfolio beyond call centers. These offerings include modern communication, multi-channel engagement of customers, self-service, and analytics solutions. Research analysts forecast the global CRM outsourcing market to grow at a CAGR of 5.75% over the period 2014-2019.
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