TrueShip Newest White Paper Helps Retailers Revamp Their Return Policy

SCOTTSDALE, AZ--(Marketwired - January 11, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a white paper that provides all the statistics, background and logistics to enable the creation of an efficient, effective online retail returns policy, one that is designed to improve customer loyalty and satisfaction and increase long term revenue.

The most current statistics show that over 25% of online purchases are being returned by consumers. Most shoppers are not only seeking better deals these days from internet stores, but also look for a convenient returns policy. The most recent studies have found that over 65% of shoppers take the time to read an online return policy. If they are not offered one that they find to be convenient, they know that they can find it in just a few clicks at a competing store.

E-retailers have very little time to win over a customer during a shopping visit. The average customer makes a buying decision very quickly, and the returns policy can factor into as much as 80% of that decision. With the proper policy in place, though, studies have found that conversions can increase exponentially.

TrueShip's step-by-step white paper (http://www.trueship.com/articles/molding-the-perfect-returns-policy-what-it-says-about-your-e-tail-enterprise) is designed to help teach e-retailers how they can create the perfect online product returns policy.

It covers aspects of the returns process and policy that include:

• Why complimentary returns actually improve profits and customer loyalty.
• Statistics showing that consumers purchases more frequently when returns are simple.
• Why 65% of all online product returns are due to fault of the retailer, not the consumer.
• Why product returns can become profitable in the long term (with illustrated infographic).
• Why bad returns policies actually scare consumers away.
• How an automated returns policy can benefit your bottom line.

"An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel," explained Michael Lazar, Director of Online Marketing at TrueShip. "If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there's a good chance that shoppers will take their business elsewhere."

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting: http://www.trueship.com/products/readyreturns.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

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