LISLE, Ill., Aug. 05, 2016 (GLOBE NEWSWIRE) -- Nathan’s Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100th anniversary. Today, the world-famous hot dog company brought a taste of Coney Island to members of the Boys & Girls Clubs of Marin and Petaluma in California.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5022dcd3-c9ad-40ba-8916-bd58bb6f56ab
Nathan’s Famous brought its Coney Island-themed mobile unit to the Davidson Middle School Clubhouse in San Rafael and treated the members of the Boys & Girls Clubs to an afternoon filled with boardwalk games such as pop-a-shot and skee-ball, a two-story tall inflatable slide, a miniature three-horse carousel, a Zoltar® Fortune Teller coupon machine and, most of all, Nathan’s Famous Premium Beef Hot Dogs.
As the children were enjoying lunch and the activities, Nathan’s Famous surprised the Boys & Girls Club with a $1,000 Lucky Supermarkets gift card for assistance with groceries, and 100 free packages of Nathan’s Famous hot dogs, in celebration of the company’s 100th anniversary.
“Nathan’s is proud to give back to the Boys & Girls Clubs of Marin and Petaluma,” said Wayne Norbitz, executive board member and 26-year president of Nathan’s Famous. “As we continue to celebrate our 100th anniversary, we are pleased to travel across the nation and surprise organizations, such as the Boys and Girls Club, that are supporting our American youth.”
Thursday’s event was part of Nathan’s Famous’ national “Ultimate Fan Nation” campaign. Over the course of the year, Nathan’s Famous is reflecting on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via NathansFamous.com, and the company’s Facebook and Twitter pages. Nathan’s Famous will also feature members of its “Ultimate Fan Nation” on its social media channels.
Highlights of the Nathan’s Famous 100th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan’s Famous International Fourth of July Hot Dog-Eating Contest in Coney Island and a special event based in New York City in early September. Fans can now have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting NathansTicketToFun.com.
Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.
To learn more about Nathan’s Famous and its products, please visit www.NathansFamous.com.
About Nathan's Famous
Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.