Dublin, July 26, 2023 (GLOBE NEWSWIRE) -- The "Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update" report has been added to ResearchAndMarkets.com's offering.
The loyalty market in Malaysia is expected to grow by 12.9% on annual basis to reach US$649.8 million in 2023.
In value terms, the loyalty market in Malaysia has recorded a CAGR of 13.2% during 2018-2022.The loyalty market in Malaysia will continue to grow over the forecast period and is expected to record a CAGR of 12.5% during 2023-2027. Loyalty market in the country will increase from US$575.5 million in 2022 to reach US$1039.3 million by 2027.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
Scope
This report offers an extensive and data-centric analysis of loyalty programs in Malaysia, covering various essential market segments. It includes a comprehensive evaluation of the retail sector's spend value trend in Malaysia, focusing on both ecommerce and point-of-sale spend. The report assesses the market size and future growth dynamics of loyalty programs based on key performance indicators from 2018 to 2027.
Furthermore, the report delves into the loyalty spend market size and future growth dynamics within functional domains, such as loyalty schemes and loyalty platforms. It explores various loyalty program types, including points programs, tier-based programs, mission-driven programs, spend-based programs, gaming programs, free perks programs, subscription programs, community programs, refer-a-friend programs, paid programs, and cashback programs.
The study also analyzes the loyalty spend market size and future growth dynamics across different channels, namely in-store, online, and mobile. Additionally, it provides insights into the loyalty schemes spend market size and future growth dynamics based on various business models, such as seller-driven, payment instrument, and others.
Moreover, the report examines the loyalty spend market size and future growth dynamics in key sectors, encompassing retail, financial services, healthcare & wellness, restaurants & food delivery, travel & hospitality (cabs, hotels, airlines), telecoms, media & entertainment, and others. It further evaluates the loyalty spend market size in these sectors specifically for online, in-store, and mobile app channels.
The report categorizes the loyalty spend market size and future growth dynamics by retail, covering diversified retailers, department stores, specialty stores, clothing, footwear & accessories, toy & hobby shops, supermarkets, convenience stores, home merchandise, and others.
Furthermore, the report evaluates the loyalty spend market size and future growth dynamics by accessibility, distinguishing between card-based access and digital access.
The loyalty spend market size and future growth dynamics are also analyzed by consumer type, distinguishing between B2C consumers and B2B consumers.
Additionally, the loyalty schemes spend market size and future growth dynamics are assessed based on membership types, including free, free + premium, and premium.
The report further explores the loyalty platform spend market size and future growth dynamics by software types, such as analytics and AI-driven platforms and normal CRM platforms.
Moreover, the study examines the loyalty platform spend market size and future growth dynamics by vendor/solution partner, classifying them as in-house or third-party vendors.
Furthermore, the report assesses the loyalty platform spend market size and future growth dynamics by deployment, distinguishing between cloud-based and on-premise deployments.
The report also presents the loyalty spend market size and forecast by consumer demographics and behavior, considering age group, income level, and gender, with a specific focus on the year 2022.
Reasons to buy
- Gain insights into the Malaysia loyalty spend market: The report provides a comprehensive overview of the Malaysia loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
- Benchmark your business against competitors: The report provides a competitive analysis of the Malaysia loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
- Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
- Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 117 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value (USD) in 2023 | $649.8 Million |
| Forecasted Market Value (USD) by 2027 | $1039.3 Million |
| Compound Annual Growth Rate | 12.4% |
| Regions Covered | Malaysia |
For more information about this report visit https://www.researchandmarkets.com/r/bhmduj
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