Global Heated Blanket Market Size is expected to grow approximately at a CAGR of 6.6% during the forecast period: Reed Intelligence

The global heated blanket market is projected to reach CAGR of 6.6% by 2031, according to a new report by Reed Intellegence. North America is a well-established hot comforter industry with intense competition.

| Source: Reed Intelligence Reed Intelligence

New York, United States, Aug. 07, 2023 (GLOBE NEWSWIRE) -- The report, titled Global Heated Blanket Market SIze, Industry Analysis, Trends and Forecasts up to 2031, provides an in-depth analysis of the market drivers, restraints, opportunities, and challenges.

According to the report, the market for heated blankets is expanding as a result of rising consumer demand for comfort and convenience as well as rising health consciousness. The growing acceptance of smart home gadgets, which enable users to remotely manage their heated blankets, is also mentioned in the research as a market driver.

The paper also highlights a few obstacles that can prevent the heated blanket market from expanding. These difficulties include the price of heated blankets, which is considerable, as well as the possibility of safety risks.


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Market Dynamics

Especially in cold weather, heated blankets offer a cozy and practical method to remain warm. They are a popular option for people who want to stay warm without getting out of bed because they are simple to use and can be regulated remotely. Numerous health advantages of heated blankets have been demonstrated, including pain relief, improved circulation, and stress reduction. Customers looking for solutions to improve their health are boosting demand for heated blankets as a result of this rising awareness.

Users of smart home appliances can easily and conveniently change the temperature of their heated blankets by controlling them remotely. As a result, the market for heated blankets is expanding because to the growing acceptance of smart home technology.

Key Players

  • Rainbow Group
  • Sunbeam Products, Inc
  • Caiyang
  • Shanghai Xiaomianyang Electric
  • Qingdao Qindao Electric
  • Perfect Fit Industries, LLC.
  • Beurer
  • Tenacta Group S.p.A.
  • Sojoy
  • Bokuk Electronics CO.
  • Morphy Richards
  • Slumberdown
  • Biddeford


Report Scope

Report MetricDetails
Compound Annual Growth Rate (CAGR)6.6%
Forecast Period2023-2031
Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments CoveredSegmentation By Type
  • Under blankets
  • Over blankets
Segmentation By Application
  • Commercial Use
  • Home Use
Geographies Covered
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • LATAM
Market Drivers
  • The increasing demand for comfort and convenience
  • The growing awareness of the health benefits of using heated blankets

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Regional Analysis

North America includes countries such as the United States and Canada, where warming blankets are popular during the winter. North America is a well-established hot comforter industry with intense competition.

Warming blankets have become increasingly popular in nations such as the United Kingdom, Germany, and France in recent years. The market in Europe is growing as customers become more aware of the benefits of using heated comforters to save energy and reduce heating costs.

A rising market for heated comforters is the Asia Pacific region, which encompasses China, Japan, and India. As more people in these countries adopt Western-style living arrangements, there is a growing demand for domestic comfort.

Key Findings of  the Report:

  • The market is being propelled by rising consumer demand for comfort and convenience as well as rising health consciousness regarding the advantages of utilizing heated blankets market.
  • The market is being helped by the growing acceptance of smart home technology.
  • The expensive price of heated blankets and potential safety risks may limit market expansion.
  • The heated blanket market is anticipated to expand most quickly in the Asia Pacific region.
  • The market is being driven by the increasing demand for comfort and convenience, as well as the growing awareness of the health benefits of using heated blankets.
  • The market is being supported by the rising popularity of smart home devices.
  • The high cost of heated blankets and the potential for safety hazards could hinder the growth of the market.

Market Segmentations

Segmentation By Type

  • Under blankets
  • Over blankets

Segmentation By Application

  • Commercial Use
  • Home Use

Segment by Region

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • LATAM

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Heated Blanket Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Heated Blanket Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Heated Blanket Market, Segmentation By Type
    1. Introduction
      1. Market Size and Forecast, Segmentation By Type
    2. Under blankets
      1. Market Size and Forecast, By Region
    3. Over blankets
      1. Market Size and Forecast, By Region
  10. Heated Blanket Market, Segmentation By Application
    1. Introduction
      1. Market Size and Forecast, Segmentation By Application
    2. Commercial Use
      1. Market Size and Forecast, By Region
    3. Home Use
      1. Market Size and Forecast, By Region
  11. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      2. U.S.
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      3. Canada
    3. Europe
      1. Market Size and Forecast
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      2. U.K.
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      3. Germany
      4. France
      5. Spain
      6. Italy
      7. Russia
      8. Nordic
      9. Benelux
      10. Rest of Europe
    4. APAC
      1. Market Size and Forecast
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      2. China
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      3. Korea
      4. Japan
      5. India
      6. Australia
      7. Singapore
      8. Taiwan
      9. South East Asia
      10. Rest of Asia-Pacific
    5. Middle East and Africa
      1. Market Size and Forecast
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      2. UAE
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      3. Turky
      4. Saudi Arabia
      5. South Africa
      6. Egypt
      7. Nigeria
      8. Rest of MEA
    6. LATAM
      1. Market Size and Forecast
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      2. Brazil
        1. Segmentation By Type
          1. Under blankets
          2. Over blankets
        2. Segmentation By Application
          1. Commercial Use
          2. Home Use
      3. Mexico
      4. Argentina
      5. Chile
      6. Colombia
      7. Rest of LATAM
  12. Competitive Landscape, 2022
    1. Introduction
    2. Heated Blanket Market Share Analysis, 2022 (%)
      1. Market Share Analysis, 2022
      2. Competition Ranking, 2022
      3. Key Developments & Growth Strategies
        1. Merger & Acquisition
        2. Product Launch
        3. Expansion
      4. Consolidated SWOT Analysis of Key Players
  13. Company Profile
    1. Rainbow Group
      1. Business Overview
      2. Financial Data
      3. Key Product Categories
      4. Recent Developments
    2. Sunbeam Products, Inc
    3. Caiyang
    4. Shanghai Xiaomianyang Electric
    5. Qingdao Qindao Electric
    6. Perfect Fit Industries, LLC.
    7. Beurer
    8. Tenacta Group S.p.A.
    9. Sojoy
    10. Bokuk Electronics CO.
    11. Morphy Richards
    12. Slumberdown
    13. Biddeford


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