South Africa Loyalty Programs Market Intelligence Report 2023: Market Factors to Consider when Developing a Loyalty Program


Dublin, Aug. 10, 2023 (GLOBE NEWSWIRE) -- The "South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update" report has been added to ResearchAndMarkets.com's offering.

The loyalty market in South Africa is poised for remarkable growth, with an anticipated annual increase of 13.7%, reaching a value of US$345.5 million in 2023.

Over the past four years, the loyalty market in the country has exhibited robust performance, recording an impressive CAGR of 13.8% from 2018 to 2022. The forecast period is expected to maintain this growth trajectory, with an estimated CAGR of 13.5% from 2023 to 2027, projecting a substantial expansion of the loyalty market from US$303.7 million in 2022 to US$573.8 million by 2027.

This comprehensive report offers a detailed and data-centric analysis of the loyalty market, encompassing various industry categories and providing over 50 key performance indicators at the country level.

Leveraging industry best practices and an unbiased approach, the report offers valuable insights into emerging business and investment opportunities in the South African loyalty market.

Reasons to buy

  • Gain insights into the South Africa loyalty spend market: The report provides a comprehensive overview of the South Africa loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
  • Benchmark your business against competitors: The report provides a competitive analysis of the South Africa loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
  • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
  • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

Key Attributes:

Report AttributeDetails
No. of Pages117
Forecast Period2023 - 2027
Estimated Market Value (USD) in 2023$345.5 Million
Forecasted Market Value (USD) by 2027$573.8 Million
Compound Annual Growth Rate13.5%
Regions CoveredSouth Africa

Scope

South Africa Retail Sector Spend Value Trend Analysis

  • Ecommerce Spend
  • POS Spend

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2018-2027

Value Accumulated and Value Redemption Rate of Loyalty programs in South Africa

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2018-2027

  • Loyalty Schemes
  • Loyalty Platforms

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2018-2027

  • Points programs
  • Tier-based programs
  • Mission-driven programs
  • Spend-based programs
  • Gaming programs
  • Free perks programs
  • Subscription programs
  • Community programs
  • Refer a friend program
  • Paid programs
  • Cashback programs

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2018-2027

  • In-Store
  • Online
  • Mobile

South Africa Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

  • Seller Driven
  • Payment Instrument
  • Others

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2018-2027

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

South Africa Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by online, 2018-2027

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

South Africa Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store, 2018-2027

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

South Africa Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App, 2018-2027

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2018-2027

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2018-2027

  • Card Based Access
  • Digital Access

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2018-2027

  • B2C Consumers
  • B2B Consumers

South Africa Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

  • Free
  • Free + Premium
  • Premium

South Africa Loyalty Platform Spend Market Size and Future Growth Dynamics by Software

  • Analytics and AI Driven
  • Normal CRM

South Africa Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

  • In House
  • Third Party Vendor

South Africa Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

  • Cloud
  • On-Premise

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2018-2027

  • Software
  • Services

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2018-2027

  • Custom Built Platform
  • Off the Shelf Platform

South Africa Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour, 2022

  • By Age Group
  • By Income Level
  • By Gender

For more information about this report visit https://www.researchandmarkets.com/r/o23arg

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South African Loyalty Programs Market

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