Dublin, June 13, 2024 (GLOBE NEWSWIRE) -- The "Global Healthcare Marketing & Communications Market by Type (Multi-Channel, Omnichannel), Services (Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations), End-User - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.
The Healthcare Marketing & Communications Market size was estimated at USD 49.08 billion in 2023, USD 52.64 billion in 2024, and is expected to grow at a CAGR of 7.38% to reach USD 80.80 billion by 2030.
The growing focus on enhancing the patient experience and the need for efficient communication is accelerating the use of healthcare marketing & communications solutions. However, the high cost of healthcare marketing & communications solutions may impede their adoption by the healthcare industry. Moreover, rapid digitalization and the introduction of innovative features in healthcare marketing & communications solutions are expected to expand their use across the healthcare sector globally.
This research report offers invaluable insights into various crucial aspects of the Healthcare Marketing & Communications Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Regional Insights
The healthcare marketing & communications market is evolving in the Americas owing to the well-established healthcare sector, adoption of advanced technologies, and significant emphasis on personalized patient communication. The APAC region represents a rapidly developing market for healthcare marketing & communications due to the focus on improving patient outreach, high smartphone and internet penetration, increasing health consciousness, and the region's significant investments in digital health technologies, like AI and telemedicine.
In the EMEA region, demographic changes, such as an aging population and a surge in incidences of chronic diseases, initiatives for digitalization across the healthcare sector are creating immense potential for healthcare marketing & communications solutions in the region. Besides, the integration of advanced technologies such as big data and predictive analytics is anticipated to improve decision-making and efficiently leverage patient data and habits.
Market Trends by Segment
- Type: Proliferating demand for multi-channel healthcare marketing & communication solutions
- Services: Significant penetration of Customer Relationship Management (CRM) services
- End-user: Burgeoning adoption by the healthcare providers
Industry Insights
- Market Dynamics
- Market Disruption Analysis
- Porter's Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
- FPNV Positioning Matrix
- Market Share Analysis
- Strategy Analysis and Recommendations
Recent Developments
- Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife
- Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
- Publicis Health Launches Insagic, a Groundbreaking Insights and Advisory Business
Key Company Profiles
The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include:
- Advice Media, L.L.C.
- Austin Williams
- Cheenti
- Comhes
- Evolve Healthcare Marketing
- Experian PLC
- Fishawack Health Group
- Indegene Limited
- Inizio Group Limited
- Insignia Communications Private Limited
- IQVIA Inc.
- LEVO Healthcare Consulting, LLC
- Mauldin Group
- McCann Worldgroup
- MediaMedic Communications Pvt. Ltd.
- MedTrix Healthcare Pvt. Ltd.
- NexgenRx Inc.
- Open Health Communications L.L.P.
- Publicis Groupe
- SCALE Healthcare
- Sigma Healthcare Communications
- Spectrio, Inc.
- Syneos Health, Inc.
- The Brains Healthacre
- Toppan Merrill LLC
The report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
Key Attributes
| Report Attribute | Details |
| No. of Pages | 183 |
| Forecast Period | 2024-2030 |
| Estimated Market Value (USD) in 2024 | $52.64 Billion |
| Forecasted Market Value (USD) by 2030 | $80.8 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
For more information about this report visit https://www.researchandmarkets.com/r/l7mcrb
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