New Delhi, July 04, 2024 (GLOBE NEWSWIRE) -- The global baby monitor market is projected to reach a valuation of US$ 2,172.5 million by 2032 up from US$ 1,296.9 million in 2023 and, exhibiting a CAGR of 5.9% during the forecast period 2024–2032.
The global baby monitor market is poised for significant growth, driven by a steady increase in the number of births and a rising awareness of child safety. In 2023, approximately 134 million babies were born worldwide, with the Asia-Pacific region leading due to high birth rates in countries like India, which alone accounts for 172 out of every 1,000 babies born globally. Sub-Saharan Africa also contributes significantly to global births, whereas Europe and North America have lower birth rates, with the United States recording around 3.6 million births in 2020. These substantial birth figures highlight a continuous demand for baby care products, including baby monitors, across diverse regions.
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The adoption of baby monitoring technology is on the rise, particularly in developed countries where around 60% of new parents are utilizing some form of baby monitor. This trend in the baby monitor market is slightly lower in developing countries, with a 30% adoption rate, and significantly lower in underdeveloped countries at 10%. The most prominent baby monitoring technologies include audio monitors, video monitors, and advanced smart monitors that track health metrics such as heart rate, oxygen levels, and sleep patterns. Key products in this category are the Owlet Smart Sock, Nanit Plus, and Miku Pro Smart Baby Monitor, which are gaining popularity for their advanced features and reliability.
Economic disparities influence the penetration rate of baby monitors, with developed countries seeing the highest usage at 70% of households with infants, driven by higher disposable incomes and a strong emphasis on child safety. In developing countries, this rate is moderate at 40%, supported by growing urbanization and rising middle-class incomes. In contrast, underdeveloped countries have a penetration rate of only 15%, primarily due to lower disposable incomes and limited awareness of the technology. However, the market potential remains significant as these regions develop and awareness increases.
Key providers in the baby monitor market, such as Owlet, Nanit, Motorola, Philips Avent, and Samsung, are leading the charge with innovative products that cater to the needs of modern parents. First-time parents and working parents are particularly inclined to invest in baby monitors, seeking reassurance and the ability to monitor their infants remotely. The market is expected to grow at a CAGR of 5.9% from 2024 to 2032, with smart monitors outpacing traditional models in sales. Increased affordability, government initiatives promoting child safety, and technological advancements further bolster the market's potential, making baby monitors an essential tool for modern parenting.
Key Findings in Baby Monitor Market
| Market Forecast (2032) | US$ 2,172.5 million |
| CAGR | 5.9% |
| Largest Region (2023) | North America (34%) |
| By Mode of Communication | Mode of Communication (64.5%) |
| By Product Type | Video Monitoring (60.8%) |
| By Sales Channel | Retail Stores (33.1%) |
| Top Trends |
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| Top Drivers |
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| Top Challenges |
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Wireless Baby Monitors to Remain at the Top Charts with Revenue Share of over 64.5%
The wireless baby monitor market is experiencing significant growth, driven by the increasing number of working parents and the rising awareness of child safety. . North America and Europe dominate the market, with North America holding a significant share due to high technological adoption and internet penetration. The demand for video baby monitors is particularly high, as they offer real-time visual monitoring, which is crucial for busy parents. The Asia Pacific region is also expected to grow rapidly, with a projected CAGR of over 8%, driven by the increasing number of working women and rising consumer buying power.
The demand for wireless baby monitors is fueled by advancements in technology and the integration of smart features. Modern baby monitors now come equipped with high-definition video, night vision, two-way communication, and even AI-driven analytics that can provide sleep reports and alert parents to potential issues such as the baby rolling over or changes in room temperature. The Infant Optics DXR-8 Pro and Nanit smart monitors are among the most popular choices, praised for their reliability and useful features. The baby monitor market is also seeing a trend towards the development of more secure and user-friendly devices, with companies investing heavily in research and development to innovate new products.
The increasing participation of women in the workforce and the rise of single-parent households are significant factors driving the demand for baby monitors. The global labor force participation rate for women was 39.3% in 2023, with the U.S. and the UK reporting the highest rates. This demographic shift, coupled with the growing trend of remote work, has heightened the need for reliable baby monitoring solutions. The market is also benefiting from the rise in internet penetration and per-capita income, which enable more parents to afford advanced monitoring devices. As the market continues to evolve, we can expect further integration with smart home ecosystems and the introduction of more sophisticated monitoring capabilities, ensuring that wireless baby monitors remain an essential tool for modern parenting.
Video Baby Monitors Dominate the Baby Monitor Market By Generating Over 60.4% Market Revenue
Video baby monitors have emerged as the most popular choice among parents, outpacing audio and motion sensor monitors significantly. A recent survey revealed that 72% of parents prefer video monitors, primarily for the added peace of mind they offer. The ability to visually check on a baby without entering the room resonates with 85% of users. Moreover, 68% of parents cite the enhanced security and real-time visual feedback as critical factors. Video monitors reduce anxiety for 75% of new parents, as they can observe their child's breathing and movements. With features like night vision, utilized by 60% of users, two-way audio, preferred by 55%, and remote pan, tilt, and zoom, used by 50%, these devices offer comprehensive monitoring.
The demand for video baby monitors is driven by advancements in technology and increasing awareness among parents. The global market is expected to grow by 10.2% annually through 2025, with smart features like Wi-Fi connectivity found in 52% of new models and smartphone integration utilized by 58% becoming standard. Leading providers include brands like Infant Optics, Motorola, and Nanit, which hold a combined market share of 48%. The integration of artificial intelligence (AI) for sleep tracking and analytics has seen a 35% adoption rate, enhancing the appeal of these devices. Additionally, the inclusion of temperature and humidity sensors, found in 40% of models, further drives their popularity.
- Fierce competition in the video baby monitor market
The competition in the video baby monitor market is fierce, with over 200 brands vying for consumer attention. E-commerce platforms like Amazon and Walmart account for 65% of sales, highlighting the shift towards online purchasing. Reviews and ratings influence 70% of buying decisions, with 5-star reviews boosting sales by 20%. The average price of a video baby monitor has decreased by 15% over the past three years, making them more accessible. However, high-end models with advanced features can still command prices upwards of $300, indicating a wide range of options for consumers. As e-commerce continues to grow, driven by a 25% increase in online baby product sales, the demand for video baby monitors is set to rise, solidifying their status as the preferred choice for modern parents.
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North America is Wearing the Crown in Baby Monitor Market Takes Home Over 34% of the Global Market Revenue
North America, particularly the United States and Canada, leads the global market, driven by high consumer demand and technological advancements. In 2023, the market size in North America was valued at US$ 440.98 million. This growth is fueled by the increasing number of working parents, with 65% of families having both parents employed. The rise in dual-income households has led to a surge in demand for baby monitors, as parents seek reliable ways to ensure their child's safety. The region's high disposable income, averaging US$ 68,703 per household, also plays a significant role in driving market growth, allowing parents to invest in premium baby monitoring technologies.
Key players in the North American baby monitor market include VTech Holdings, Motorola, and Summer Infant, Inc., which together hold a market share of 45%. These companies continuously innovate, offering advanced features such as Wi-Fi connectivity, high-definition video, and real-time health monitoring. Wi-Fi-enabled monitors are the most popular, accounting for 60% of sales, as they offer convenience and remote access through smartphones. Additionally, 72% of parents prefer monitors with video capabilities over audio-only models, highlighting the demand for comprehensive monitoring solutions. The average expenditure on baby monitors in North America is US$ 150, with premium models costing upwards of US$ 300, reflecting parents' willingness to invest in high-quality products.
The United States' leadership in the baby monitor industry can be attributed to several factors. The country's robust technological infrastructure supports the development and adoption of advanced baby monitoring solutions. With 93% of households having internet access and 85% owning smartphones, the penetration of smart baby monitors is significantly high. Furthermore, the US has a strong culture of early adoption of new technologies, with 40% of parents purchasing baby monitors even before the birth of their child. The presence of leading tech companies and a strong R&D ecosystem also contribute to the US's dominance, fostering innovation and competitive pricing. In summary, North America's leadership in the baby monitor market is driven by high disposable income, dual-income households, technological advancements, and a strong culture of early tech adoption.
Global Baby Monitor Market Key Players
- Samsung Electronics Co. Ltd.
- LOREX Technology Inc.
- VTech Holdings Ltd.
- Summer Infant Inc.
- Koninklijke Philips N.V.
- Dorel Industries Inc.
- Sony Corporation
- Angelcare Monitors Inc.
- Shen Zhen Foscam Intelligent Technology Co. Ltd
- Nest Lab. Inc.
- Withings Inc.
- Lenovo Group Limited
- Hanwha Group
- Panasonic Corporation
- Anker Technology (UK) Limited
- Owlet Baby Care
- Sense-U
- Snuza
- Lumi by Pampers (PROCTER & GAMBLE)
- Other Prominent Players
Key Segmentation:
By Mode of Communication
- Wired
- Wireless
By Product Type
- Audio Baby Monitor
- Video Baby Monitor
- Motion Sensor Baby Monitor
By Sales Channel
- Retail Stores
- Supermarket/Hypermarket
- E-commerce
- Specialty Stores
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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