Mobile Advertising 2024: In-App Ads Will Drive US Mobile Ad Spending Past $200 Billion in 2024


Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ResearchAndMarkets.com's offering.

US mobile ad spending will cross $200 billion this year, representing over half (51.2%) of total media dollars spent in the US and nearly two-thirds (66.0%) of digital ad dollars. The vast majority of mobile ad spending will take place in apps.

Key Question: Where is mobile advertising growing most quickly?

Key Stat: Apps will reach a dominant 81.9% share of mobile ad spending this year, but mobile web advertising also continues to add more dollars each year.

Here's what's in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 5 Charts: Reliable data in simple displays for presentations and quick decision making.
  • 2 Expert Perspectives: Insights from industry and company leaders.

Key Topics Covered:

  • Executive Summary
  • A strong user experience makes apps a natural fit for advertisers
  • Apps host a dominant share of mobile ads
  • App install spending bounces back from a tepid 2023
  • Social media and streaming apps drive rapid growth in video ads
  • Over half of mobile advertising will be native in 2024
  • What does this all mean for advertisers?
  • Insider Intelligence Interviews
  • Sources
  • Media Gallery

Charts

  • In-App Advertising Continues to Drive the Growth of Mobile Ad Spending
  • App Install Ad Spending Will Regain Steam in 2024 After a Dip in Growth in 2023
  • Apple's Privacy Rules Have Helped Its App Install Business Grow
  • In-App Video Ad Spending Captures Over a Third of Total Mobile Ad Spending
  • Native Display Ad Spending Dominates Mobile Advertising

Interviewed for This Report

  • Lashanne Phang - PubMatic, Global Business Lead, Mobile Apps and Native
  • Adam Smart - AppsFlyer, Director of Product, Gaming

For more information about this report visit https://www.researchandmarkets.com/r/25ybqh

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Mobile Advertising 2024

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