US Youth and Social Media Trends Report 2024: How Kids and Teens Use Platforms From TikTok to Snapchat to YouTube


Dublin, Aug. 22, 2024 (GLOBE NEWSWIRE) -- The "Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube" report has been added to ResearchAndMarkets.com's offering.

Popularity among young people is now both a strength and a liability for the social platforms. This year, marketers will have to navigate a complex web of negative consumer perceptions, changing platform restrictions, and budding legislation that could impact how kids and teens use social media.

Key Question: How are young people using social media, and what does the growing scrutiny from consumers and lawmakers mean for marketers?

Key Stat: Roughly half of US teens ages 13 to 17 use TikTok (49%) and YouTube (54%) at least several times daily, per an October 2023 survey from Pew Research Center.

Here's what's in the full report

  • 2 Exportable files for easy reading, analysis and sharing.
  • 6 charts: Reliable data in simple displays for presentations and quick decision making.



Key Topics Covered:

  • Executive Summary
  • 2024 will be a pivotal year for youth safety on social media
  • Social media is a core part of young people's lives
  • Among kids, YouTube trumps all platforms
  • Teen social media usage is more fragmented
  • What are the implications for marketers and the platforms?
  • Sources
  • Media Gallery

Charts in This Report

  • Frequency With Which US Teens Use Select Social Media Platforms, Oct 2023 (% of respondents in each group)
  • Reasons Why US Teens Use Social Media, by Daily Time Spent on Social Media, July 2023 (% of respondents)
  • Platforms/Channels on Which US Children Recall Seeing Commercials Recently, Oct 2023 (% of respondents)
  • US Social Media and Digital Video Platform Users Under Age 11, 2024 (millions)
  • US Teens' Favorite Social Media Platform, Fall 2021-Fall 2023 (% of respondents)
  • Weekly Usage of TikTok, YouTube, and Instagram by US Teens, 2022 & 2023 (% of respondents)

For more information about this report visit https://www.researchandmarkets.com/r/16bh4x

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Youth and Social Media

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