Nativo Names Rich Rosenzweig as VP of Programmatic
09 mai 2017 09h00 HE
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Nativo
LOS ANGELES, CA--(Marketwired - May 9, 2017) - Nativo, the leading native advertising technology platform, today announced the appointment of Rich Rosenzweig as its new VP of Programmatic....
Bombora Launches Certified Agency Program to Promote Advanced B2B Intent Data Use
28 avr. 2017 10h21 HE
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Bombora
NEW YORK, NY--(Marketwired - Apr 28, 2017) - Marketers can now ensure that their partners are using business-to-business (B2B) intent data in the most effective way. Bombora, the leader in B2B...
Arrivalist Surpasses 100 Destination Marketing Organization Clients
25 avr. 2017 09h30 HE
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Arrivalist
NEW YORK, NY--(Marketwired - Apr 25, 2017) - Arrivalist, the leading location analytics company, today announced it has signed more than 100 clients, a milestone the company reached from organic...
Fohr Card Is First to Introduce Influencer Follower Health Scores to Identify Fake Followers and Prevent Fraud on Instagram
25 avr. 2017 09h00 HE
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Fohr Card
NEW YORK, NY--(Marketwired - Apr 25, 2017) - The digital advertising industry has been plagued by billion-dollar bot fraud -- as a result, brand marketers have grown increasingly unsure about...
BounceX's Ryan Urban Named Ad Age Top 25 Marketing Technology Trailblazer
19 avr. 2017 09h00 HE
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BounceX
NEW YORK, NY--(Marketwired - Apr 19, 2017) - BounceX, the leader in cloud-based behavioral marketing software and analytics and Inc.'s Fastest Growing Software Company, today announced that Ryan...
ad:tech Returns to the Heart of NYC's Digital Community and Unveils 2017 Theme
18 avr. 2017 11h18 HE
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ad:tech
NEW YORK, NY--(Marketwired - Apr 18, 2017) - ad:tech New York 2017, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces...
Cie Digital Labs CEO Anderee Berengian Earns Semifinalist Nomination for the EY Entrepreneur of the Year 2017 Greater Los Angeles Region Award
17 avr. 2017 11h00 HE
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Cie Digital Labs
IRVINE, CA--(Marketwired - Apr 17, 2017) - Cie Digital Labs (CDL), a digital innovation studio for corporations and startups, today announced that CDL co-founder and CEO Anderee Berengian is a...
ROI Influencer Media and CafeMedia Partner to Offer Influencer Marketing via Real-Time Bidding
17 avr. 2017 10h58 HE
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ROI Influencer Media
NEW YORK, NY--(Marketwired - Apr 17, 2017) - Media buyers can use real-time bidding to buy influencer marketing audiences -- for the first time ever -- thanks to a partnership announced today by...
Industry First: Nativo Unveils Results of 3-Year Native Ad Spend Study by Vertical
10 avr. 2017 09h00 HE
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Nativo
LOS ANGELES, CA--(Marketwired - Apr 10, 2017) - For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years. Nativo, the...
Research reveals Sublime Skinz' video format to be more effective than pre-roll for driving audience engagement and action
06 avr. 2017 11h00 HE
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Sublime Skinz
NEW YORK, NY--(Marketwired - Apr 6, 2017) - Sublime Skinz, a leading global provider of skin-based advertising, today announced that its video 'outstream' ad format, VideoSkinz, is the top choice...