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Freude am Elektroauto und emotionale Versprechen motivieren mehr zur Wahl von Elektroautos als Umweltvorteile
08 déc. 2022 04h00 HE | Escalent, Inc.
LIVONIA, Michigan, Dec. 08, 2022 (GLOBE NEWSWIRE) --  Weil sich die Charakteristika von Neuwagenkäufern ständig weiterentwickeln, ist es zunehmend so, dass das Interesse an batterieelektrischen...
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EV-Joyment, Emotional Promise Motivate EV Adoption Over Environmental Benefits
08 déc. 2022 04h00 HE | Escalent, Inc.
LIVONIA, Mich., Dec. 08, 2022 (GLOBE NEWSWIRE) -- As new-car buyer personas continue to evolve, connecting with consumers’ emotions and personality is more likely to ignite interest in battery...
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EV Shoppers Adapt to Inventory Challenges, Define Threshold for Order Delays
27 sept. 2022 10h00 HE | Escalent, Inc.
LIVONIA, Mich., Sept. 27, 2022 (GLOBE NEWSWIRE) -- Electric vehicle (EV) shoppers are accepting and understanding of current inventory limitations due to the chip shortage, and are changing their...