Eye Square Launches “Ad-to-Store”, Mapping Advertising Exposure to Purchasing Decisions NEW YORK, May 24, 2021 (GLOBE NEWSWIRE) -- Eye Square, a leading market research agency specializing in the human digital experience and innovative in-context ad testing solutions, today announced...

The Impact of Home Improvement Services Advertising on Purchase Behavior NEW YORK, Aug. 24, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit trade association helping advertisers make the best use of local ad dollars, today announced the findings of its...

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...