SAN DIEGO, Calif., March 29, 1999 (PRIMEZONE) -- International Brands Inc. (OTCBB:INBR). IBI announced today that the Company has received an overwhelmingly positive response to its earlier Press Release welcoming and inviting participation from vendors and suppliers for the Company's soon to be launched virtual Internet Mall. The enthusiastic response from vendors and suppliers greatly strengthens International Brands global E-Commerce marketing strategies.
International Brands, Inc. invites interested vendors, suppliers and retailers to contact the Merchandising Division of International Brands.
The International Brands Internet Mall will offer upwards of 10,000 popular best-selling consumer products. This site will distinguish itself from other Mall sites by sheer variety and diversity, creating an expansive "one-stop shopping" Global Internet Mall, hallmarked by specialized Internet retailers. The favorable reaction from vendors and suppliers will enable the Company to broaden its spectrum of product mix and offerings.
Product offerings on International Brands's Web Site will range from books, CDs, videos, software, computers and peripherals, cameras and electronics, office equipment, collectibles, jewelry, fragrances, toys, sporting goods, housewares, lifestyle and decorative products, gourmet products and other specialty items.
International Brands plans to debut with banner advertisements on major Internet providers, search, index and other sites such: YAHOO (Nasdaq:YHOO), Lycos (Nasdaq:LCOS), Excite (Nasdaq:XCIT) America Online (NYSE:AOL), SpotsLine USA (Nasdaq:SPLN), Broadcast.com (Nasdaq:BCST), Microsoft (Nasdaq:MSFT), Netscape (Nasdaq:NSCP), Ivillage (Nasdaq:IVIL) .
The company plans to aggressively market its E-Commerce to compete with the rapidly growing Internet marketplace by affiliating and partnering with merchandisers who have the ability to provide popular consumer products with a proven track record of consistent and competitive merchandising . The ability to provide fulfillment to large virtual mall entities like the new International Brands Internet Mall is also an important criteria. It is estimated that business-to-business electronic commerce will grow to $327 billion or 2.3% of the gross domestic product by 2002, and anticipated to reach 6% by the year 2005.
The Company's Internet Mall site address will be www.internationalbrands.com International Brands will additionally establish alternate names for its Internet Mall site, which will link directly to the main site. The International brands alternate Web site names are: www.usabestbuy.com, www.worldbestbuy.com and www.internetbestbuy.com
The Company's strategy of using several domain names will allow International Brands to market the Company's Web site to a broader audience through increased exposure by search engines. Multiple domain names, as well as increase search engine exposure, will enable the Company to gain a larger market share of evolving E-Commerce and capitalize on the rapid pace of the Web's growth.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those sections. These forward-looking statements include statements related to potential prospects of the company. Actual results may differ materially due to a number of risks. This press release provides general information and should not be construed as an offer to sell securities. This report is for informational purposes only and should not be construed as advice or as meeting the investment needs of any particular investor or designed to be the basis of any investment decision.
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CONTACT: International Brand, Inc.
Steven Zubkis
(619)292-3380
mail@internationalbrands.com