American Identity Poised for Growth


KANSAS CITY, Mo., May 9, 2001 (PRIMEZONE) -- American Identity moves into the second quarter of 2001 as the largest, privately held distributor of corporate-logoed merchandise in the United States. The company's blended team of professionals serves 350 of the Fortune 1000 companies across the United States.

In January, American Identity added eight new accounts, revamped its Website and accelerated its efforts to provide officially licensed premium merchandise and hospitality services to the official sponsors and suppliers to the United States Olympic Team and the Salt Lake Olympic Committee for the 2002 Winter Games. This followed the company's strengthened commitment to serving its corporate program customers with the successful integration of new accounts resulting from its merger late last year. As a result, American Identity continues to enjoy growth.

"The expansion of our capabilities and customer base, our focus on working with America's Fortune 1000 companies, and the effective implementation of our e-store and online initiatives positions us to lead this market within a couple of years," said Roger Henry, president of American Identity.

American Identity has also increased its online presence with a complete renovation of its Website at www.americanidentity.com, reflecting the company's commitment to providing a high-quality, interactive customer-focused approach to business.

But most important, the company has continued to strengthen its program management offerings in 2001, providing clients with a full range of services including: account management; creative services; merchandise counseling; e-commerce planning, design and hosting; and distribution services. This team approach allows American Identity to give clients much more than just traditional catalog programs. Rather, customers benefit from the ability to go to a single provider for comprehensive management of their corporate identity programs.

"With the changes we have made and the clients we continue to attract, we feel strongly that American Identity will achieve its business goals in 2001," explained Henry.

American Identity is the largest, privately held distributor of corporate-logoed merchandise in the United States. It serves 350 of the Fortune 1000 companies and has been a supplier to sponsors of The United States Olympic Committee since 1988. The company is headquartered in Kansas City and employs 1,000 people nationwide. For more information, visit www.americanidentity.com.

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