"There is clearly good potential for the continued growth of mobile telephony in markets such as Russia, Middle East and Africa where mobile phone penetration rates are relatively low. In these markets the total population exceeds one billion and the penetration rate is below 5%. Nokia sees the potential demand and the opportunity to create handset growth in these markets by developing products which offer user simplicity, value for money, attractive design, quality and reliability to cater to the needs of first time users," said Matti Parkkinen, General Manager, Mobile Entry Products Business Unit, Nokia Mobile Phones, Europe and Africa.
"The Nokia 2100 is the first in this range of products we are introducing to this consumer segment. We believe that its affordability, complemented by a relevant feature set will appeal to first time users encompassing both youth and adults in these markets where voice and basic messaging services are very much in demand," he added.
The appeal of the Nokia 2100's design lies in its compact size, ergonomics, user-friendly keymat layout as well as its high quality display (96 x 65 pixels) screen which supports up to 4 lines of display with a white backlight for enhanced readability. It also offers a wide range of interchangeable Xpress-on(TM) covers in attractive colours with soft hues. In Europe, Africa and Middle East, the Nokia 2100 comes either in Yellow, Green or Grey in the standard sales package with colour cover options – Light Blue, Purple, Dark Purple, Fuchsia, Orange and Yellow.
In addition to enhanced local language features, the array of fun and messaging features offered in the Nokia 2100 include animated screensavers, built-in games, a picture editor allowing users to create and personalise picture messages, a newly designed photo window on the back cover and a stylised lanyard feature for enhanced personalisation.
Users can further personalize their phones with ring tones, operator logos and picture messages available from Club Nokia.* Ideal for personal management and keeping in touch with friends and family, the Nokia 2100 also provides time management features including a large built-in phonebook, date and time screensaver, alarm clock, stopwatch and countdown timer.
The Nokia 2100 weighs 85 g and has a talktime of up to 2 hrs – 3 hrs 20 mins and a standby time of up to 50 – 150 hrs using a standard lithium-ion battery.
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and reliable solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
* The timing of the above-mentioned services is subject to individual markets which has Club Nokia
For further information, please contact:
Nokia Mobile Phones
Communications
Tel. +358 7180 08000
Pictures of the Nokia 2100 phone are available at www.nokia.com/press