NEW YORK, Feb. 25, 2003 (PRIMEZONE) -- Global research firm AdZone Research, Inc. (OTCBB:ADZR) today released data showing continued growth in online ad spending. The company said that after declining steadily since January 2001, it appears that the online adverting market is staging a slow but steady recovery. AdZone's estimates show that from April through December 2002 online advertising spending grew by roughly 15%.
In making the announcement, Charles Cardona, CEO of AdZone Research, said, "This confirms earlier findings and other economic data that the online ad marketplace is getting back on its feet nicely. I think we will see further solid growth in this area over the next several years.
"We have a market with hundreds of millions of eyes which is priced very inexpensively right now," said Cardona, adding, "I think we are already seeing more and more advertisers realizing the values especially as consumer spending continues to grow."
About AdZone Research:
AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. In addition to its marketing efforts with defense contractors such as Raytheon (with whom AdZone has a strategic alliance). AdZone also is moving forward aggressively with the introduction of its Internet surveillance technology focused on security and national defense to key policy makers at state and federal levels. AdZone Research is headquartered in Calverton, N. Y., in a secured facility that formerly housed major defense contractor Northrop Grumman Corporation. The facility was earlier used for top-secret defense research and development, and was part of the United States Navy's Naval Defense Technology Center. Through its monitoring of more than 500,000 Websites worldwide, AdZone provides tracking and monitoring of targeted information on the Internet, with an expanded focus on global Internet analysis of security-related data transmissions. See: www.adzoneresearch.com.
Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.