TAMPA, Fla., March 12, 2003 (PRIMEZONE) -- August Marketing LLC Direct Customer Solutions, a marketing firm specializing in customer segmentation and database strategies to maximize ROI, officially opened for business today with locations in Florida and Maryland.
Combining years of corporate and agency experience for companies including AT&T, Time-Life, Home Shopping Network, Disney, and Celebrity Cruises, Bill Cook, President, and Mary Highley, EVP, plan to help clients eager to turbo-charge their marketing performance.
"We've worked with many clients trying to weather the storm in the ever-changing business environment," Cook said. "Big companies that collect millions and millions of customer records but grapple with internal and external factors that prevent them from realizing maximum ROI on their database efforts. Our goal is to provide clients the analysis, strategic plan and implementation framework that allows them to align resource allocation with customer profit."
To do that, the company puts its own twist on CRM. "We call it Customer Revenue Management," Highley said. "What makes us different from other marketing firms is that we steer our clients away from just pushing out product-driven offers based solely on traditional RFM or behavior modeling techniques. We leverage acquisition cost and future value to provide a sound plan that helps our clients fully realize the value of their database to generate business."
August Marketing provides a full range of direct solutions including customer acquisition analysis and development, simple-to-complex retention communication stream strategy, loyalty program design and implementation, customer profiling and segmentation, and life cycle and lifetime value assessment.