NEW YORK, March 19, 2003 (PRIMEZONE) -- Norman Riback's The Universal Truth of R.O.I. (now available through 1stbooks Library) is based upon the business concept of return on investment. Until now, R.O.I. has almost always been exclusively used in the business context.
The underlying concept of this book is to integrate the common business definition of R.O.I. with a spiritual application of the term. It is also important to determine how R.O.I. applies to each individual reader, in helping them get the most return or fulfillment from life, "the bottom line."
As one proceeds through life and is faced with its ups and downs and the forks in the road, the application of The Universal Truth of R.O.I. will guide a person towards a most positive end. Hence, through the application of this "universal truth," one will realize why the most important investment in their life is belief or a person, universal truth.
Riback pens a simple letter for the reader, stating that, "this book represents my yearning to help humanity move in a positive direction by creating a formula that everyone can use, regardless of their beliefs."
He goes on to say that the, "Universal Truth of R.O.I., [by its nature], belongs to everyone."
"Anyone can increase their 'Bottom Line', getting more fulfillment from life, by taking advantage of this 'Universal Truth.'"
Riback ends with this appeal: "Please spread the message of R.O.I. and be a part of Our Quest so humanity understands The BOTTOM LINE, and therefore can set helpful goals for everyone."
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