CSL introduces Hong Kong's first mobile multimedia sports news service


As part of its commitment to providing fresh, diversified content, CSL has launched Sports Magazine, Hong Kong's first mobile multimedia sports news service.  Sports Magazine features a series of popular sports and covers events in Asia and around the world.  Customers can receive automatic MMS (Multimedia Messaging Service) news alerts about their favourite teams and sports, and browse in-depth coverage anywhere, anytime via @1O1O and One2Free Zone Mobile Multimedia Communications.
 
Access a world of exciting sports news
Sports Magazine offers news updates, special features, personality stories and trivia with extensive coverage of European football, Formula One racing, tennis, golf, basketball, badminton and rugby.  The innovative service keeps 1O1O and One2Free customers abreast of major sports news anytime, anywhere, with full-colour images and voice commentary. 
 
Daily Automatic news updates
1O1O and One2Free customers can also enjoy the convenience of automatic news updates, which are refreshed three times each day.  Through simple setting at www.csl1010.com / www.one2free.com or handset, customers can obtain daily automatic news update via MMS.  And, customers can browse Sports Magazine's in-depth coverage at @1O1O and One2Free Zone Mobile Multimedia Communications, 24-hours a day.   
 
Jointly developed by Nokia and IMG, the world's largest independent producer of sports programming, the content of Sports Magazine, which features full-colour images, news updates and audio commentary, is tailored to the preferences of fans in Asia, Europe and the United States.
 
For more information about Sports Magazine, visit the 1O1O website (www.csl1010.com) or call the 1O1O Hotline: 2888 1010. Customers can also visit the One2Free website (www.one2free.com) or call the One2Free Hotline: 25 123 123.
 
Sports Magazine Multimedia Content
Sport
Content
Football
Coverage of European football.
Motorsport
Formula One race weekend coverage, plus selected personality stories and news updates.
Tennis
In-depth coverage of the four Grand Slam tournaments, plus selected personality profiles and news updates from the ATP and WTA tours.
Golf
In-depth coverage of the four major tournaments, plus selected personality stories.
Basketball
Coverage of the basketball season, plus news updates.
Badminton
Coverage of selected IBF events in Asia Pacific, plus selected personality stories and other news updates.
Rugby
Coverage of the major tournaments, plus selected personality stories and other news updates.
 
Sports Magazine Service Charges
Item
Service Charges
Monthly Fee
$20 (Unlimited Download)
Per Download
$3 (Per MMS)
A GPRS fee will be charged for data transmitted to the customer.
 
About Hong Kong CSL Limited ("CSL")
CSL is a pioneer in the mobile communications market in Hong Kong.  The Company launched its mobile services in 1983, and today operates a world-class GSM/Dual Band network through its mobile brands: 1O1O and One2Free.  A leader in the introduction of High Speed Circuit Switched Data (HSCSD) services, General Packet Radio Service (GPRS) and Multimedia Messaging Service (MMS), CSL is committed to deploying cutting-edge technologies.  The Company was awarded a 3G Mobile Service Licence in 2001, and is now building world-class 3G infrastructure in Hong Kong.
 
CSL is 100% owned by Telstra.  For more information about CSL, please visit www.hkcsl.com
 
About Nokia
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry-leading and market relevant technology and products to around 20 diverse markets in the region.
 
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and reliable solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
 
Nokia has teamed up globally with IMG to develop the Sports Magazine to deliver sports images, news updates and audio commentary to sports fans via their mobile phones.  The Sports Magazine is tailored to match the different sports tastes of Europe, the USA and Asia Pacific and is available to Nokia's operator customers to brand and offer as their own.  The service is just one example of the initiatives Nokia is taking to support operators in developing commercial MMS services with wide appeal.
 
You can visit the Nokia Asia Pacific website at http://www.nokia-asia.com or the Nokia Group website at http://www.nokia.com.
 
About IMG
IMG is the world's largest sports management company. It has more than 80 offices in 32 countries, and is involved in an average of 11 major events everyday around the world. Its clients include Tiger Woods, the Williams' sisters and many other world famous athletes. Its television division, TWI, is the largest independent producer and distributor of television sports programming.