"We are very proud to have been selected as 'design team of the year' and are delighted that two Nokia mobile phones from the current product line also received the 'red dot' award this year. This underscores Nokia's commitment to product design with a 'human touch' - timeless, classic product styling that combines ergonomics with aesthetics, as well as achieving a harmony of form, colour and contour," explains Frank Nuovo, Vice President and Chief Designer, Nokia Mobile Phones. "The Nokia design emerges from the collaboration of experienced and extremely talented international designers with globally active teams in the fields of mechanical and electronic design and marketing. We all have one goal in mind: to realise extraordinary design solutions for Nokia that support the development of key technologies while at the same time finding widespread favour with mobile phone users."
Design is a fundamental component of Nokia's products as well as of the Nokia brand itself. For Nokia, design is a core competence that is integrated throughout the company. Every step of the way, from the early stages of product creation throughout the development process until the point when a mobile phone is sold, Nokia design shapes the final product. This is evident not only on the surface, but Nokia design is reflected above all on the inside of the products. The easy-to-use interface is the real heart of Nokia's products. A self-explanatory, logical menu structure, easily legible fonts, appealing graphic elements and a balanced number of functions, as well as support of the latest technologies, come together to form the intelligent user interface design featured in Nokia mobile phones.
Since 1955, the Design Zentrum Nordrhein Westfalen has been highlighting internationally outstanding product design. In the year 2000, Design Innovations, as the competition was previously called, received a new, international name: "red dot award: product design". Manufacturers and designers of an extremely broad range of industrial products can compete for the prestigious award of the red dot in eleven product groups all the year round.
Almost 1,500 products were submitted to the red dot award: product design 2003 competition. Only 373 products were awarded with the 'red dot', an internationally recognised seal of design quality. Of those, 33 were singled out for the 'red dot: best of the best', signalling the very best in design quality. Two products - one of them the Nokia 6800 mobile phone - were also distinguished with the 'red dot: intelligent design'.
Further information:
Nokia Mobile Phones
Communications
Tel. + 358 7180 08000