Royal Selangor's New Face in Cyberspace


KUALA LUMPUR, Malaysia, August 20, 2003(PRIMEZONE) -- Royal Selangor's award winning website, www.royalselangor.com achieves new heights in 2003 by revamping and upgrading its customer interface and adding on more user-friendly features, while maintaining its trademark one-to-one customer service.

First launched in 1996, this previous recipient of the CIO Award for genius in information technology implementation and strategy as well as the Intelligent20 Awards from Intelligent Enterprise Asia complements the growing chain of Royal Selangor on-ground stores.

A renowned manufacturer of tableware and giftware, Royal Selangor was established in 1885 and has grown from a small cottage industry to an international entity, with its award winning designs found in more than twenty countries. Popular designs include the Teddy Bears Picnic christening gifts and wine funnels which have, in turn, won an IDEA2002 Bronze from the Industrial Design Society of America and two other international design awards. A few of their innovative designs have found their way onto the front cover of the International Wine Association's (IWA's) catalogue, as well as Wine State, Australia's premier wine magazine.

Visitors to the site will now be able to send their gifts to multiple addresses and recipients, all within the same order. Users will enjoy the luxury of an electronic gift assistant, which automatically provides alternatives in line with the users original choice. Added benefits include the storage of information such as important dates and a purchase history listing, complete with what design was bought for whom and when. For international purchases as little as US$50, customers enjoy free shipping services world wide, something which differentiates this site from many others.

Well known for its corporate gifts, the new website has also incorporated a section for corporate users. Registered corporate users will be able to receive special recommended items from the customer care consultants upon request and receive special quotations for bulk purchases.

At checkout, registered users will be able to use the express checkout service, where their details will be automatically filled. A special field for engraving details will be available to save users the time and inconvenience of sending an additional email. These improvements will help users achieve their purpose of visiting the website within the shortest period of surfing time.

All these features and more have contributed to the sites' ease of usability and to top it all off, Royal Selangor's customer care consultants attend to each query and transaction, personally. Customers will be able to work with the consultants to create their own designs or customise an existing design. This is particularly helpful for corporations who have special requirements for corporate gifts.

Specially to celebrate the launch of the revamped website, the first 200 users to register in August 2003 as a member will receive an e-voucher to use on the site. Membership is absolutely free. Exclusive privileges and offers go out to members on a frequent and regular basis not otherwise available to the casual browser. More treats are in store including a chance for all new subscribers this month to win an e-voucher worth US$100!

With over 500 different designs to choose from, do check out www.royalselangor.com if you're looking for a gift for a birthday, anniversary or wedding, or simply to indulge yourself. For more information, please email info@royalselangor.com.



            

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