LAS VEGAS, Oct 6, 2003 (PRIMEZONE) -- Roland Becker, CEO maxxZone.com, Inc. (OTCBB:MAXZ) today summarized company plans and viability, based on the success of former company, AVIVA Sports Inc., in US and International Markets.
"How viable is maxxZone success really, as a 'start-up' entering a highly competitive, and arguably shrinking, industry sector?" is a regular question asked by existing and prospective shareholders according to Mr. Becker, also the Founder and Product Designer of Aviva Sports Inc., as subsequently purchased by Mattel Inc. for $42 million in cash. Mr. Becker's answer --
"There is a huge vacuum in the present US sporting goods market, created when the original AVIVA fun sports products, following acquisition by Mattel Inc., were progressively reduced to a toy line, with little relevance or skill progression to 'Real Sports.' But in the short time from concept origin to moth balls, AVIVA conservatively sold 12 million Baseball Bat & Ball Sets, 4 million Baseballs, 2 million Baseball Tees, 2.2 million Golf Club & Balls Sets, 1 million Tennis Rackets & Ball Sets and 500,000 Baseball and Tennis Rebounders. Other Brands that entered this lucrative market with product copies, included: Nerf, Spalding's, Franklin, Sportscraft and Regent. In total, the original AVIVA product concept, is estimated to have achieved retail sales in excess of $300 million...without promotions or advertising, no significant product developments, a total range of less than 10 products...and no patent rights. And that vacuum stills exists...comprising a market segment of 100 million FunPlayers!
"maxxZone's product design is based on the proven AVIVA concept. However significant improvements have been made to the original range, under 10 patent rights applications now covering most of maxxZone's 30 product ranges. Additionally, maxxZone now also has solid marketing plans based on 10 new real sports games made possible by the unique maxxZone(tm) product attributes; and offering increased access to convenient venues to play just for fun.
"Our Business Plan however remains very conservative, and is based on only a small fraction of sales achieved by AVIVA, as our marketing and distribution strategy relies exclusively on 'Player Direct' channels via eCommerce, Direct Response and Franchised Dealer Sales. All of these factors, I believe, validate the expected success of maxxZone," concluded Mr. Becker.
About maxxZone
maxxZone is a sports equipment company with 30 exclusive product ranges, many under patent rights protection. MaxxZone(tm) products target 100 million US fun players, and aim to satisfy player needs "From First Try -- To Real Play"(tm) with a design focus on in-built learning functionality, safety and 75% reduced space real game play. maxxZone's goal is to move the American family off their seats and into good health through fun sports play. maxxZone.com is a Las Vegas, Nevada based company and is publicly traded on the OTCBB under the symbol MAXZ. More Details: www.maxxZone.com
Safe Harbor Statement
Certain statements contained herein may be forward-looking in nature and are therefore subject to risks and uncertainties that could cause actual results to differ materially. The company's recent acquisition history, progress toward completing the integration of its acquisitions, history of operating losses, current expense levels compared with its sales, and the state of development of its product portfolio, coupled with the overall economic and competitive operating environments pose a number of risks investors should take into consideration in connection with assessing our financial and operating results. A more detailed discussion of these and other important risk factors can be found in our filings with the Securities and Exchange Commission on forms 10-K and 10-Q.