Oakley to Present at B. Riley & Co. Fifth Annual Investor Conference


FOOTHILL RANCH, Calif., March 11, 2004 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) said it will present at the B. Riley & Co. Fifth Annual Consumer Conference in Las Vegas, NV on Thursday, March 18, 2004, at 8:50 am pacific time. Chief Operating Officer Link Newcomb and Chief Financial Officer Tom George will highlight Oakley's successful product diversification strategy and ongoing new product introductions that are driving the company's growth.

There will be a live audio webcast of the presentation available on Oakley's investor Web site at http://investor.oakley.com. For those unable to listen to the live broadcast, an audio replay and a copy of the slides and images accompanying the conference presentation will be available on Oakley's investor Web site beginning approximately 1 hour after the presentation on March 18 through March 31, 2004.

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance prescription eyewear, apparel, footwear, watches and accessories to consumers in more than 100 countries. Trailing-12-month revenues through December 31, 2003 totaled $521.5 million and generated net income of $38.2 million. Oakley, Inc. press releases, SEC filings and the company's Annual Report are available at no charge through the company's Web site at www.oakley.com.



            

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