COSTA MESA, Calif., March 24, 2004 (PRIMEZONE) -- Few annual events spark water cooler talk as much as March Madness, with office pools and fantastic play supplying a smorgasbord of discussion. Even the most casual basketball fans become fanatical this time of year, which fuels the need for up-to-date tournament coverage and insight.
Basketball.com (www.basketball.com) has become a source for those thirsting knowledge, and the site has recently experienced a boom in traffic due to its timely information and intelligent commentary. Basketball.com editor Ed DeMayo credits college sports' biggest spectacle for the current buzz surrounding his site.
"(The NCAA tournament) has become such a big deal because fans don't know who's going to win," said DeMayo. "The regular season means something, but in the tournament teams start off with a clean slate. The Cinderella stories are great for college basketball."
During the tournament's opening weekend, two Cinderella teams -- Alabama and UAB -- knocked off No. 1 seeds Stanford and Kentucky to add to the excitement. The upsets created a lot of discussion on Basketball.com, where DeMayo said Web users can send questions directly to the site's staff of writers.
It's that type of relationship between writer and reader that has made Basketball.com stand out and continue to grow since it was founded in 1997. The site offers compelling free content to its users from an independent and unbiased viewpoint, covering all levels of the sport for both genders, from high school to professional leagues.
"Most sites just cover the NBA," said DeMayo. "We try to provide our readers with a different slant."
The site, which received a new look earlier this year, receives more than one million page views per month during basketball season. The interactive component of Basketball.com provides bulletin boards, basketball-related classifieds, and a wealth of links to team and fan sites alike.
About Basketball.com
Basketball.com offers the sophisticated and casual fan everything they could ask for in one convenient location -- news, scores, injury updates, and witty commentary. The site caters to the interests of those watching men's and/or women's basketball.
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