KING OF PRUSSIA, Pa., April 5, 2004 (PRIMEZONE) -- Neoware Systems, Inc. (Nasdaq:NWRE), the leading supplier of award-winning software, services and appliances for thin client computing, today rolled out a new branding and advertising campaign designed to grow the thin client segment of the personal computer market.
Thin client appliances are alternatives to personal computers used by businesses. With thin client computing, applications are stored on servers, not on individual personal computers, and are "streamed" to desktops via wired or wireless networks. Users sit in front of a Neoware "thin client", which is a device the size of a soft cover book that has no hard drive, no floppy, no CD and no fan, making it:
-- Secure - with immunity from standard PC viruses
-- Managed - eliminating the need to travel from desk to desk
-- Reliable - with no moving parts and locked-down operation
-- Affordable - at up to one fourth the price of a typical
business PC
-- Obsolete-free - since applications run on servers, a
thin client can last up to four times as long as a PC
"Thin client computing's time has come," commented Michael Kantrowitz, Neoware's Chairman and CEO. "As the leader in our industry, Neoware is now taking an active role to evangelize the benefits of a thin client architecture to corporate IT decision makers. We believe that we have a significant opportunity to grow our share of the overall PC desktop market by pointing out how great thin client computing is, and how it dramatically improves security, management, reliability and affordability for businesses around the globe."
20nine Design Studios, www.20nine.com, conceived Neoware's "Wouldn't it be Great" campaign to communicate the benefits of thin client computing to corporate IT decision makers. The campaign will be reflected in a series of advertisements, direct mail, web banner ads, and a refresh of Neoware's web presence in coming months.
For more information, visit Neoware at www.neoware.com.
About Neoware
Neoware's software, services, and thin client appliances make computing more secure, manageable, reliable and affordable by enabling global enterprises to fully leverage server-based computing. By incorporating open, standards-based technologies and eliminating the obsolescence that is built into standard PC architectures, Neoware provides enterprises with increased flexibility and choice, as well as lower up-front and total costs.
Neoware's software products enable enterprises to gain control of their desktops, and to integrate mainframe, midrange, UNIX and Linux applications with Windows(R) and the web. Neoware's thin client appliances enable enterprises to run applications on servers, and display them across wired or wireless networks on secure, managed, reliable appliances that cost as little as one fourth the price of today's typical business PC.
Neoware's products are available worldwide from IBM, and from select, knowledgeable resellers. More information about Neoware can be found on the Web at http://www.neoware.com or via email at invest@neoware.com. Neoware is based in King of Prussia, PA.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding: our expectation of gaining market share as a result of our new branding campaign and the growth of the thin client segment of the PC industry. These forward-looking statements involve risks and uncertainties. Factors that could cause actual results to differ materially from those predicted in any such forward-looking statement include acceptance of our thin client products, pricing pressures, rapid technological changes in the industry, growth of the thin client segment of the PC market, increased competition, our ability to attract and retain qualified personnel, adverse changes in general economic conditions in the U.S. and internationally and political and economic uncertainties associated with current world events. These and other risks are detailed from time to time in Neoware's periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its report on Form 10-K for its fiscal year ended June 30, 2003 and Forms 10-Q for the quarters ended September 30, 2003 and December 31, 2003.
Neoware, ThinPC and TeemTalk are trademarks of Neoware Systems, Inc. All other names products and services are trademarks or registered trademarks of their respective holders.