Maui General Store Retains Ladenburg Thalmann as its Investment Banker


HANA, Hawaii, Aug. 11, 2004 (PRIMEZONE) -- Maui General Store, Inc. (OTCBB:MAUG) announces that it has engaged Ladenburg Thalmann as its investment banker for its recently announced launch of Caribbean Joe Retail Stores. Ladenburg Thalmann will be involved in all phases of Maui General Store's financial needs.

Ladenburg Thalmann is one of the oldest and most prestigious firms on Wall Street, and it has been recognized around the world as a full-service broker/dealer since the mid-1800s. As one of the earliest members of the New York Stock Exchange, Ladenburg has played an important role in the development of many emerging industries.

Richard Miller, CEO of Maui General Store, stated: "Working with Ladenburg Thalmann will give the company increased credibility and added expertise in facilitating the company's growth." The investment bank will guide Maui into prudent directions with regard to raising capital, and Ladenburg will also assist with determining the specific types of financing as needed at various phases of its Caribbean Joe retail store rollout plans. Miller is also pleased that Ladenburg will permit the initial financing to be syndicated, which will allow some of the investment banking firms who have long been affiliated with Maui to share in its future success.

The Maui General Store company logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1128

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.



            

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