Voice Mail Hype Not Necessary -- Maui General Store Stands on its Own


HANA, Hawaii, Aug. 20, 2004 (PRIMEZONE) -- Richard Miller, President of Maui General Store, Inc. (OTCBB:MAUG), announced that he has been informed that unknown individuals are engaging in a telephone voice mail scheme encouraging speculative investment in Maui General Store. Speculative telephone schemes and other unethical marketing ploys are not necessary for the continued growth of Maui General Store, nor are they sanctioned or endorsed by the Company. Mr. Miller strongly condemns such practices and encourages all investors to make decisions in a reasonable and prudent manner.

As President, Mr. Miller notes a special sense of accomplishment as to its recent acquisition of licensing rights for the development of retail stores marketing the Caribbean Joe apparel line, as detailed in its press release of July 14, 2004. In light of its recently announced plans, Maui General Store is looking forward to its new alliance and its expansion into stand-alone retail stores. Mr. Miller's summed up his confidence in the company outlook when he stated that, "Maui General Store is focused on the exciting tasks at hand in our design and realization of the Caribbean Joe retail outlets. We don't need the hype -- our value stands on its own."

Maui General Store is aware that the SEC is investigating the phone scam that is impacting other public companies as well. The company will be fully cooperative with the SEC in connection with this matter.

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.

The Maui General Store company logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1128



            

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