Along with in-vehicle products, full range of innovative accessories and peripherals on display at Nokia booth
LAS VEGAS - Reflecting the trend towards the increased integration of connectivity and mobility, Nokia (NYSE: NOK) has dedicated the majority of its Consumer Electronics Show (CES) 2005 booth space to in-vehicle products, including wireless car kits, Bluetooth-enabled GPS receivers and Nokia handsfree solutions for the auto industry. In addition to in-vehicle devices, other exciting Nokia accessories and peripherals will be on hand. Nokia will also be highlighting its new battery authentication program, designed to give consumers a way to differentiate original Nokia batteries from potentially unsafe counterfeit batteries.
On the show floor, Nokia is displaying a 2005 Land Rover LR3 with Integrated Bluetooth Phone System that allows a compatible phone to be controlled via a vehicle keypad, voice recognition or steering wheel controls. Also on display is a new Mini Cooper with a Nokia Wireless Car Kit CK-7W installed. Fully hidden from view, except for a tastefully designed dash-mounted control button, the Nokia Wireless Car Kit demonstrates the seamless aftermarket installation that is possible, even in the most diminutive of vehicles.
For users desiring a self-installable, portable handsfree solution, Nokia also is demonstrating the Nokia Headrest Handsfree and a selection of new Bluetooth-enabled Nokia Wireless Headsets. The Nokia Headrest Handsfree creates an instant in-vehicle handsfree environment by combining a speaker and microphone into a single unit that straps on to virtually any headrest support bar. The Nokia Headrest Handsfree can be removed as quickly as it can be installed, making it ideal for multi-vehicle families, or for the frequent traveler who wants a handsfree device in a rental car. A variety of Nokia Wireless Headsets - from functional to fashionable - will also be on display.
Nokia's new battery authentication program, being shown for the first time in the US at CES 2005, consists of a holographic label on the battery and an authentication code hidden under a scratch-off area on the label. Consumers can visually inspect the holographic image and identify detailed information on it to check whether their battery is an original Nokia battery. The visual elements include the Nokia Connecting Hands symbol, Nokia Original Enhancements logo, and a series of dots around the Nokia Original Enhancements logo. Each element is visible depending on the viewing angle. Users can then go online to verify the 20-digit authentication code hidden under the scratch-off area.
"At this year's Consumer Electronics Show, Nokia is demonstrating how the substantial power of today's mobile devices can be magnified with the use of innovative new Nokia accessories and peripherals," said Olavi Toivainen, director of mobile enhancements for Nokia. "We are especially excited to show the many ways that Nokia is working to bring wireless connectivity to the vehicle environment. Whether consumers are looking to add wireless connectivity to their existing vehicle, buy a new vehicle with built-in handsfree support, or find a quick, easy and effective solution for multiple vehicles, Nokia is delivering effective products to meet their needs."
"At this year's Consumer Electronics Show, Nokia is demonstrating how the substantial power of today's mobile devices can be magnified with the use of innovative new Nokia accessories and peripherals," said Olavi Toivainen, director of mobile enhancements for Nokia. "We are especially excited to show the many ways that Nokia is working to bring wireless connectivity to the vehicle environment. Whether consumers are looking to add wireless connectivity to their existing vehicle, buy a new vehicle with built-in handsfree support, or find a quick, easy and effective solution for multiple vehicles, Nokia is delivering effective products to meet their needs."
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Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com.
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