iMedia Appoints Former Founder and CEO of Philips Interactive Media as Advisory Board Chairman

Dr. Bernard Luskin, a Pioneer in CD-DVD Technology Joins iMedia Senior Management


SANTA MONICA, Calif., Jan. 27, 2005 (PRIMEZONE) -- iMedia International, Inc. (OTCBB:IMNL) (www.imedia-intl.com) announces the appointment of Dr. Bernard Luskin as Chairman of its Advisory Board.

Dr. Luskin has served as president and CEO for divisions of major Fortune 50 and Fortune 500 companies including Philips Interactive Media, (the inventors of the compact disc), and Polygram's American Interactive Media. While CEO of Polygram's new business division, Dr. Luskin was a principal in the first deal between Philips and Paramount Worldwide Video to digitize motion pictures on compact disc leading to the production of the world's first digital movies on disc and the forerunner to DVD.

"Dr. Luskin has a distinguished history as a pioneer in digital media; digital publishing, telecommunications, cable television network development and is a leading media psychologist and corporate executive. We are elated to have Dr. Luskin with us," stated iMedia CEO David MacEachern. "For the past several years, Bernie has concentrated his expertise on his life's passions -- distributed education, media psychology and adult learning," he noted. Dr. Luskin is presently Executive Vice President and Director of the Media Programs at Fielding Graduate University and CEO of his company. He is active with the Academy of Television Arts and Sciences, American Film Institute, Co-Chairs the Digital Media Committee of the British American Business Council and works closely with the governments of many countries in fostering international media development from the iMedia base in the L.A. media corridor.

"When we first developed the compact disc back at Philips Interactive, it was always my vision that CDs be used for more than just playing music. It has taken 20 years, but iMedia has seen my vision. They get it! They understand that we have available a very inexpensive, under-utilized media with phenomenal communication power. When we were first developing compact discs, there wasn't even a player commercially available. Now there are hundreds of millions in homes, cars and computers worldwide. There was no Internet either. But now, because iMedia has the ability to link discs, personal computers and the world-wide-web together, the possibilities for creativity and distribution are endless," Dr. Luskin concluded.

"Beginning this week, Bernie will be taking an active role as part of the senior management of iMedia" said MacEachern. "Bernie has a tremendous understanding of both the technical and marketing aspects of our digital disc media and he has decades of executive management experience at some of the largest companies in the world. In addition, his Rolodex is an impressive who's-who list of corporate executives, celebrities, and financial professionals."

About iMedia International Inc.

iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVDs, and CD-ROMs for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.

For more information on iMedia International, Inc. please contact:


 Kelly R. Konzelman, Executive Vice President
 1721 21st Street, Santa Monica, CA 90404
 Phone: (310) 453-4499
 Fax: (310) 453-6120
 kellyk@imedia-intl.com

 Andrea Costa, Vice President
 ROI Group Associates, Inc.
 Phone: (212) 495-0200 x14
 Fax: (212) 495-0746
 acosta@roiny.com

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The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the full filing of the Company's Quarterly Report on Form 10-Q at http://www.sec.gov.



            

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