Nokia is targeting a strong position in the growing market for services for operators, and has reinforced its organization by establishing a dedicated business unit within the Networks business group to address the opportunities the services market offers.
The services business is becoming more important than ever as end-user applications evolve towards mobile multimedia and convergence, and quality of service experience for the subscriber becomes increasingly crucial. Operators target loyalty leadership, seek efficiencies and rely on trusted third parties in the development of business concepts and in the outsourcing of non-core activities.
"The market for telecommunications related professional services represents a considerable opportunity for suppliers. In addition, there is a potential for further growth within areas that operators currently do in-house as core/non-core activity definitions are reconsidered. We will help our operator customers sharpen their edge in their very competitive markets through our comprehensive service offering, collaborative way of working and our strong dedicated team," says Bosco Novak, Senior Vice President for Services, Networks, Nokia.
"We made strong progress in our services business in 2004, accounting for over 25 percent of Networks' revenues. This year, we will further increase our efforts to expand our services footprint, especially in the growing areas of systems integration, consulting services, managed services and software for the automation and centralization of network and service management."
The Services business unit within the Networks business group combines sharp customer focus with a strong regional and local reach. Employing over one third of Networks' employees, the business unit also taps into a wide global partner network, and extensive e-enabled processes and tools to cater to operator needs in each market.
Quality of service experience for subscribers requires successful end-to-end integration across terminals, middleware and network equipment. Operators' drive to differentiate with service quality opens the market for end-user services consulting, systems integration and network performance services. At the same time, operators seeking to increase their efficiency benefit from Nokia's offering in managed services, business process consulting, and service and network management software that enables automation and centralization. Nokia will take these solutions to the market under the "Sharpen your edge" mission statement.
"Our service solutions are customized to help operators to improve efficiency and productivity, reduce network OPEX and complexity, and improve network and service quality to decrease churn, grow ARPU and capture market share - all impacting operators' return on capital employed," notes Bosco Novak.
Nokia draws on its extensive track record in services, having delivered services to virtually all of its infrastructure customers for over 15 years. Nokia has contracted operating services to 21 operators globally, and provided turnkey implementation for 26 operators in 22 countries. Nokia has over 60 customers for service management, making the company a leader in the market. The unique multi-technology, multi-vendor Nokia NetAct(TM) network and service management system has been delivered to over 300 customers worldwide. Nokia also has a proven record of successful equipment replacement in live networks and extensive network planning and optimization experience.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com.
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