Stora Enso to launch a new customer interface at Interpack


At Interpack 2005 Stora Enso will launch a revolutionary service concept, a web-based customer interface, to accompany its digital printing and packaging solutions. Through the interface, customers will be able to design and order their own, individual packages via the Internet.
 
Combined with the 'Stora Enso DBS powered by Xeikon' disc packaging line, the customer interface maximizes the utilization of digital workflow and thereby provides a highly individual, user-friendly and cost-effective service. The customer interface is also compatible with digital printing and production of paperboard cups. Digitally printed, personalized cups are ideal for promotions and events, for example.
 
Airtight cups - tested and verified
 
Stora Enso will demonstrate its new airtight cup for food packaging at Interpack 2005. Tightness, which is achieved through a combination of specially developed paperboard, heat-sealed raw-edge taping and innovative lid sealing, is ensured through the company's unique tightness-testing equipment, based on tracer gas.
 
Stora Enso has developed a special non-foil paperboard, Cupforma AT, for the airtight cup. Its water-vapour barrier prevents the food content from caking and protects against loss of crispiness, mould growth and softening of texture. The oxygen barrier protects the food against rancidity, loss of vitamins, growth of microbes and oxidation of lipids. The colour, taste and odour of the food remain unchanged during a long shelf life. The airtight cup from Stora Enso opens up a multitude of new opportunities for cups in food packaging.
 
Facts & Figures
 
Stora Enso is an integrated paper, packaging and forest products company producing publication and fine papers, packaging boards and wood products, areas in which the Group is a global market leader. Stora Enso sales totalled EUR 12.4 billion in 2004. The Group has some 45,000 employees in more than 40 countries in five continents and 16.4 million tonnes of paper and board annual production capacity. Stora Enso's shares are listed in Helsinki, Stockholm and New York.
 
Stora Enso is the world's largest producer of liquid packaging boards and a leading producer of food service and food packaging boards. For graphical end uses, cigarette packaging and carton packaging of pharmaceuticals, food, beverage, media products, household products, cosmetics and luxury items, the Group produces a wide range of boards made from primary fibres such as coated SBS boards, Performa CTMP boards, folding boxboards and a number of recycled boards. With its integrated coating capacity, Stora Enso is the biggest producer of polymer coated boards in Europe. Stora Enso's annual production capacity is 3.5 million tonnes of packaging boards, core boards and speciality papers, 335,000 tonnes of corrugated packaging, and 197,000 tonnes of cores. The main markets are Europe, North America and Asia.
 
The main emphasis in product development is to create profitable new business models and packaging concepts through vertical innovation in the value chain and thereby meet the changing market demands and consumer preferences.
 
Stora Enso at Interpack 2005: hall 09, stand B20/C19
 
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Further information from
 
 
Stora Enso Packaging Boards
Consumer Boards
Sanna Heiskanen, Marketing Communications Officer
Tel. +358 2046 23440