WESTON, Fla., Feb. 16, 2005 (PRIMEZONE) -- Wall Street News Alert's "stocks to watch" this morning are: DC Brands International (Pink Sheets:DCBI), Mamma.com Inc. (NASDAQ:MAMA), The Home Depot, Inc. (NYSE:HD) and Sun Microsystems, Inc. (NASDAQ:SUNW).
Aggressive investors and traders need to be watching DC Brands International (Pink Sheets:DCBI) this morning! Yesterday after the markets closed, the company, makers of Dickens Energy Cider, issued a press release announcing that it has reached an extremely aggressive National Advertising Agreement for 2005 with the world-famous Girls Gone Wild for a 150-city tour over the next seven months. Dickens Energy Cider is already sold in some twelve states and full nationwide distribution is expected within 24 months.
This kind of explosive exposure could prove to be just what the company needs! The company's management views the relationship with Girls Gone Wild to be a perfect marketing match. The President of DC Brands International, Dick Pearce, stated: "The power of the Girls Gone Wild brand is enormous. They hold their events at the top clubs in every city and attract a huge amount of attention at every stop. Since we are such a dominant player on the tour, the close association lends instant credibility to our product and we lend a new-found sexiness to theirs. We are most exited about the fact that Girls Gone Wild packs in hundreds of people at every event."
The press release stated that the company's management team is confident from early results that this tour will put them permanently on the map throughout the major nightclub scene by year's end. But management seems even more enthusiastic about the fact that by the middle of next month, when they begin touring with the GGW crew, they will disclose the terms of their extremely exciting 2005 retail giveaway designed to sure up prominent positioning in the all-important convenience and retail locations in all the major markets they target for 2005.
Investors continue to watch this company's progress! The press release also stated that perhaps even more important to the company's bottom line, DC Brands will also have strong programs in place to secure and expand the number of quality distributors throughout the country, through established groups like the independent Coors and Budweiser houses they are currently working with.
"Coke, Pepsi, Budweiser, Miller and Coors, all of them have upped the ante with their sexy ads recently, because it works," said Pearce. "We have a red-hot brand, no doubt about it. The key for us is to remain sexy in a fun way and never sexist. We always think Victoria's Secret, never Hustler Magazine."
Prior to yesterday's press release, the stock closed yesterday at Seventy-Five cents a share.
Stocks showing interesting activity yesterday at the close of the regular trading day were: Mamma.com Inc. (NASDAQ:MAMA) up 35.8% on 12.8 million shares traded, The Home Depot, Inc. (NYSE:HD) up 0.2% on 5.4 million shares traded and Sun Microsystems, Inc. (NASDAQ:SUNW) up 0.4% on 32.4 million shares traded.
Commentary:
"The Dow hit a high for 2005 at 10,815 with merger talks still hot and good news from corporate sales like Applied Material earnings up 251%. Additionally, the U.S. dollar bounced back against other currencies, especially the Euro, with the additional economic data," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.
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