ORLANDO, Fla., April 25, 2005 (PRIMEZONE) -- Raven Moon Entertainment, Inc. (OTCBB:RVNM) announced today that it has produced two new television commercials designed to generate direct response revenues and cross promote its potential retail licensees on television.
Effective immediately, Raven Moon will enter the direct response industry with two new television commercials designed to sell Gina D's Kids Club products directly to the consumer. From George Foreman Grills to Richard Simmons exercise DVD's, the Direct Response industry is a multi-billion dollars industry that has consistently sold products directly to the consumer prior to the product going into the mass retail stores.
"With 145 stations representing 77.5% of the U.S. television markets airing the Gina D's Kids Club programs, the time is right for us to begin generating revenues from the direct response industry. Each station carrying the Gina D's Kids Club program can now be a partner with Raven Moon and share in the profits from this direct response television campaign. These television commercials will also help our potential retail licensees, by cross promoting the Gina D brand to consumers who will see the commercials on television but prefer to buy the product at a local retail store," stated Joey DiFrancesco, Raven Moon's CEO.
The first commercial already produced offers the Gina D's Kids Club 3 Episode DVD and FREE "Cuddle Bug" toy for $19.99. The second commercial already produced offers the brand new and highly acclaimed "Journey to the Land of Dinosaurs" DVD featuring the internationally famous SUE, the T-rex that is on exhibit at the prestigious Field Museum in Chicago. This DVD also contains a bonus episode called "Let's Go to the Zoo" for $19.99.
"The opportunity to sell a wholesome family values product directly to parents and grandparents of young children is exciting," stated Janet T. Serluco, Raven Moon's National Director of Sales and Marketing, who will head this new sales campaign. "I will also be working closely with Janice Hamlin of The Hamlin Marketing Group (www.hamlinmarketinggroup.com) to advise potential retail licensees of the cross promotion benefits of this direct response campaign. Janice Hamlin planned and negotiated Bassett's national print media 63% below rate card and national TV and local TV at 33% below rate base. At Mattel Toys, she increased sales from $70MM to $240MM at wholesale in three years, while increasing profits by 1.5 points on the Barbie brand."
For sales information contact Janet T. Serluco at (407) 478-0185 or jserluco@ravenmoon.net.
For licensing information contact Janice Hamlin at 1-276-632-1772 or jhamlin@hamlinmarketinggroup.com.
For Company Information contact 1-866 THE APPL(E) or visit www.ravenmoon.net.
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