ADVISORY, Oct. 19, 2005 (PRIMEZONE) --
When/Where: Oct. 21 & 22 - 10 a.m. - 9:30 p.m.,
Oct. 9 - 11 a.m. - 6 p.m.
At Saint Louis Galleria Mall
Visuals: New and Expectant Moms of St. Louis Participate in
Entertainment and Educational Events for Mom and Baby
Provided by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches a
30-day live event tour in 10 key markets. The nationwide
Mall Tour will be in the St. Louis area at Saint Louis
Galleria Mall with a host of games and education activities
supported by Real Savvy Moms' national sponsors. Real Savvy
Moms offers health, parenting, beauty, nutrition, financial
and fitness advice, as well as a community sounding board
for the exchange of common interests and support. The
national tour's goal is to bring education and information
to mother's neighborhoods.
Hosting this weekend's activities at Saint Louis Galleria
Mall center court is Maria Aviles, one of three dynamic
young mothers who will co-host the upcoming TV show;
"Real Moms, Real Stories, Real Savvy," a national
weekly series made for Public Television, airing 2006.
The event runs Friday and Saturday from 10 a.m. to 9:30
p.m., and Sunday from 11 a.m. to 6 p.m. Activities
include: New Mommy Makeovers; Children's Story Time;
Spin the Bottle game; a Rhythm & Blue Safety
Sing-Along; an Oral Care Game Show; a Hospital Packing
Race; Nutrition Jeopardy; and Toddler Races.
Purpose: Nationwide, some 4 million new babies are born each
year, many to first-time mothers. While all mothers need a
support system, not everyone has one. Real Savvy Moms is a
new, fully integrated program that galvanizes the power of
Public Television, the Internet, live events and the
relationship that exists between a pregnant woman and her
healthcare provider. Women get 360-degree access to
valuable information and advice.
Research: Generation-X Moms are better-educated, more
career oriented, and more likely to question what they
are told than the previous generation of mothers.
Independent focus groups find that they want reliable
information by combining advice from trusted healthcare
providers with reassurance from sisters, friends and
other Real Moms who've been there. Today's Moms are
also tech savvy -- some 96% of new mothers go online
for parenting advice and information, while over 80% of
pregnant women surf the Internet for answers to their
pregnancy and parenting questions. Until now they
didn't have a central resource to go to for all of
their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness, nutrition,
pregnancy and post-partum care, who believe in the Real
Savvy Moms' mission of being a credible resource and
support for new moms. They include NESTLE(r) GOOD START(r)
SUPREME, ARM & HAMMER(r) Oral Care, Bare Escentuals(r),
CRYO-CELL International, Inc., Cottonelle(r), Oreck(r),
Smart Choices(tm), Nordic Naturals(r), and Willow(tm)
Organic Baby Products.
The Real Savvy Moms logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2001