CHATSWORTH, Calif., Jan. 30, 2006 (PRIMEZONE) -- Alera Technologies, Inc., developer and manufacturer of Aleratec advanced USB, DVD/CD duplicating, recording, and digital imaging solutions, announced today that its DVD/CD Copy Cruiser Pro LS personal publisher and its 1:4 DVD/CD Tower Publisher LS production publisher are available at Micro Center bringing affordable disc publishing to retail customers. Not only are Aleratec disc publishers available at www.microcenter.com , they are available chain wide, off the shelf, at Micro Center retail stores.
Aleratec publishers are surprisingly affordable due in large part to the innovative Aleratec implementation of LightScribe Direct Disc Labeling technology. Until now, DVD/CD disc publishing required the integration of direct to disc printers that dramatically increase the cost of a publishing system. LightScribe is a technology that offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. Using the same laser that burns data in their disc drives, customers burn their data as always, flip the disc over, reinsert it into the drive and burn precise, iridescent labels, eliminating the need for an integrated printer and making Aleratec publishers much more affordable.
"At Aleratec we believe that given the choice anyone would prefer to have attractive professional looking labels on their DVD and CD creations. But, there have been no easy choices. The equipment required a significant investment making true DVD/CD publishing reserved territory only for affluent organizations," stated Perry Solomon, President and CEO of Alera Technologies. "Making affordable disc publishing systems available to retail customers is a breakthrough that serves the needs of customers at all levels. We are confident this will be a success and proud to be working with the highly qualified Micro Center technical sales team to make it happen."
LightScribe is perfect for DVD/CD publishing applications. Users do not want to be tethered to costly solutions with expensive proprietary consumables, that are common characteristics of most disc publishing systems. All that is required is LightScribe-enabled media that is readily available anywhere. There are no expensive ink cartridges, no messy markers or adhesive labels, just amazingly clear labels right before your eyes. This adds up to the lowest cost of ownership of any disc publishing system.
"Aleratec LightScribe disc publishers targeting CD and DVD duplicating markets immediately expanded the market scope of LightScribe-enabled applications," said Kent Henscheid, Marketing Manager for LightScribe. "We are delighted to have LightScribe technology serving these markets and to have more LightScribe products available at retail."
Winner of PC Magazine's 4 Stars Rating, the 1:1 DVD/CD Copy Cruiser Pro LS was the first LightScribe disc publisher. It records/duplicates DVDs and CDs and laser etches custom silkscreen quality labels directly on the discs without a printer. The 1:1 DVD/CD Copy Cruiser Pro LS (Aleratec Part No. 260148, Micro Center SKU 545186) has a low Estimated Street Price of $399. The 1:1 DVD/CD Copy Cruiser Pro LS is at least an order of magnitude lower priced than most solutions offering DVD/CD duplicating and label printing functionality.
1:4 DVD/CD Tower Publisher LS supports up to 4 simultaneous DVD/CD Copies or Recordings, or produces up to 4 simultaneous silk screen quality LightScribe labeled discs. You can create your own custom labels, with text and graphics, using the unique Aleratec Disc Publishing Software Suite, powered by Droppix, included FREE! with purchase. The 1:4 DVD/CD Tower Publisher LS (Aleratec Part No. 260150, Micro Center SKU 943498), is the only LightScribe DVD/CD Production Publisher and it is available only from Aleratec. Powered by Droppix Disc Recording and Labeling Software, the 1:4 DVD/CD Tower Publisher LS is a remarkable value.
About Aleratec
Alera Technologies is a leading developer and manufacturer of Aleratec "Prosumers' Choice" solutions for the USB, DVD and CD duplicating, recording, and digital imaging markets. Exciting new Aleratec USB, DVD and CD recording, duplicating and digital imaging solutions are establishing a higher standard in the industry with professional strength solutions at consumer prices that are exceptionally easy to use and understand, creating the ultimate "out of box" product experience. Alera Technologies is headquartered at 9140 Jordan Avenue, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.
About Micro Center
Micro Center is dedicated to the principle of providing "technical retailing" at its best. Micro Center offers a huge, but easy-to-shop selection of competitively priced, high-quality products, and a wealth of information to help customers make thoughtful buying decisions. The Micro Center customer-centered approach is at the heart of each "brick and mortar" store design and "virtual store" -- Micro Center Online. Each Micro Center location carries more than 700 product categories and sub-categories -- nearly 36,000 products. Micro Center is the retail company in the Micro Electronics family of companies that also includes WinBook Corporation, Redemtech, and PowerSpec. Micro Electronics is headquartered at 4115 Leap Road, Hilliard, Ohio 43026. For more information visit http://www.microcenter.com, Email csrs@microcenterorder.com, Toll Free Phone 1-800-634-3478.
About LightScribe
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at www.lightscribe.com/
The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352