LOS ANGELES, Feb. 27, 2006 (PRIMEZONE) -- Juice Wireless (www.juicewireless.com), creators of the groundbreaking web and mobile phone multi-media user content and social networking community JuiceCaster.com, today announced JuiceCaster Version 1.1 (www.juicecaster.com). JuiceCaster Version 1.1 now includes the JuiceCaster Mobile Companion, which delivers true multi-media user generated content and creation and consumption abilities, along with robust social media features in the hands of the average cell phone user. JuiceCaster 1.1 is also loaded with more user-friendly and feature-rich capabilities that significantly enhance the user experience.
JuiceCaster 1.1 represents a breakthrough in social media, bringing the power of web 2.0 to the hands of the mobile consumer. Juice Wireless believes this advancement is not a luxury, but a necessity to realize the true power of social media and user generated content.
"People use social media for the same reasons which they have cell phones -- to get and stay connected to like-minded people," says Nick Desai, chairman and chief creative officer of Juice Wireless. "By bringing robust, feature-rich social media tools to mobile phones, specifically including the streaming of user-generated audio and video content to the handset, we transform social media from something teenagers do in idle time, to a vitally important tool for users of all ages to more effectively connect and stay connected to the content and people they want, when they want."
As important as the mobile functionality is, JuiceCaster is also fully functional on the Internet itself. Juice Wireless views both the Internet and the mobile phone as equally important and indispensable access points to content and people, so JuiceCaster offers full functionality and seamless integration between web and phone.
JuiceCaster 1.1 offers the user the ability to create, distribute and consume any form of digital content, including text, pictures, audio and video, from the web or phone, and then publish this content for any other user to access from web or phone. Most exciting features of the JuiceCaster Mobile Companion include audio and video streaming of user generated content to the handset, the ability to create multi-media JuiceCasts from the handset, a robust search engine and alerts when new content of interest to you are available. The JuiceCaster Mobile Companion is available as a free Java or Brew download and works on a wide array of popular mobile handsets. New to JuiceCaster 1.1 is a robust author profile which enables people to more easily find and connect with others.
"In the user-generated content world, content is self-expression. Self-expression is how people define themselves, and how others find people of common interests," continued Desai. Bridging multi-media and mobile access to self-expression means more people will get more of the content and by extension connect to more of the people of their choosing. JuiceCaster 1.1 is live and free to all users at www.juicecaster.com.
About JuiceCaster
Juice Wireless, Inc. is an award winning creator of innovative, consumer-friendly and highly useful applications accessible by consumers on virtually all digital devices, from the computer to the mobile phone to the iPod(tm) and more. Juice Wireless' flagship product is the JuiceCaster (http://www.juicecaster.com), the world's first Personal Broadcast Network.
In November 2005, Juice Wireless was awarded the "Best Use of Mobile Marketing in North America" award by the Mobile Marketing Association (MMA) for its innovative EpiToGo mobile recipe and shopping application. Juice Wireless has executed highly successful mobile phone based marketing programs for customers including AOL, Conde Nast, Teen Vogue Magazine, Glamour Magazine, Allure Magazine, The Gillette Company, Sony Connect, Transworld Entertainment (FYE.com) and many others.
The Juice Wireless logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2258