DURHAM, N.H., March 1, 2006 (PRIMEZONE) -- Citing the growing demand by public relations professionals for better and more affordable online media monitoring tools, KDPaine & Partners today announced the CGMDashboard(tm) to monitor blogs, newsgroups, discussion groups, forums and other online media. Based on the highly successful DIYDashboard(tm) model, the CGMDashboard(tm) also allows PR experts to quickly and easily analyze and present quantitative and qualitative data on their findings.
"More and more organizations and public relations agencies are being asked to monitor the blogosphere for potential threats and opportunities, but they don't always know how, nor are there easy to use or affordable DIY tools that allow organizations to do the PR monitoring themselves," explained KDPaine & Partners CEO Katie Delahaye Paine. "Based on our research and over a decade of experience in tracking consumer generated media, we designed a CGM-specific dashboard that tracks the most important characteristics of each posting, mention or comment."
The CGMDashboard(tm) comes pre-configured so public relations professionals can track the demographic of the postings, the number of track backs and comments, key issues and topics, the depth of the mention, the nature of the comment, the level of interaction and the tone of the discussion. Additionally, the DIY dashboard automatically shows the Conversation Index -- recently developed by highly acclaimed blog guru Stowe Boyd. The Conversation Index calculates the ratio between posts and comments + trackbacks as an indicator of the degree to which any given blog is generating a conversation. Any additional required parameters can be easily programmed into the system. Because the CGMDashboard(tm) is a web based application, all data and results are available worldwide 24/7/365 to whomever you authorize its use.
KDPaine & Partners' CGMDashboard(tm) is available immediately for PR measurement at an annual subscription fee of $2,500 for the standard version. Additional customization to a public relations professional's exact specifications is available for a one-time design fee of $2,500. Additional information on the DIY tool can be found at www.CGMDashboard.com.
KDPaine's CGMDashboard(tm) is the latest in a series of PR measurement tools introduced by KDPaine & Partners to enable marketers and communications professionals to measure their success without regard to budget, size of staff or complexity of the public relations program.
Other Dashboards offered by KDPaine & Partners include the DIYDashboard(tm), the FYIDashboard(tm) and the DIYInternal Dashboard(tm). KDPaine & Partners also publishes the monthly The Measurement Standard and One Minute Benchmarking Bulletin newsletters as well as KDPaine.blogs.com.
The KDPaine & Partners logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2374