ATLANTA, March 15, 2006 (PRIMEZONE) -- Spunlogic, an award-winning interactive marketing and technology agency, announced today that it was selected by Children's Healthcare of Atlanta (Children's) for upcoming usability testing and enhancements.
Spunlogic will conduct usability testing groups and primary research for the high-priority areas of www.choa.org. As one of the largest pediatric healthcare systems in the country, Children's relies heavily on its website to reach several different audiences. After evaluating its objectives, the web team realized that finding a partner to conduct usability testing on these areas could make a significant impact.
"Ongoing user research is critical to the success of any website," said Bernie Kida, Web Manager for Children's Healthcare of Atlanta. "Our goal is for everyone who visits our site to have the same seamless experience as they do in our facilities. Spunlogic brings a solid understanding of online behavior that, combined with usability testing, will help us to understand where our users are finding it challenging to navigate our site."
"We are really excited about the opportunity to work with such a great organization," said Donovan Panone, VP of Online Behavior for Spunlogic. "Usability testing is an ideal starting point for our work with Children's because it will allow us to gain an understanding of their users' needs from the beginning. We hope that the knowledge we gain from this project will help Children's maximize future marketing initiatives."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, usability testing, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, InterContinental Hotels Group, Cox Enterprises, The Georgia Aquarium, The HoneyBaked Ham Company and Simmons Bedding Company. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call (404) 601-4321.
About Children's Healthcare of Atlanta
Children's Healthcare of Atlanta, one of the leading pediatric healthcare systems in the country, is a not-for-profit organization that benefits from the generous philanthropic and volunteer support of our community. Operating three hospitals with more than half a million patient visits annually, Children's is recognized for excellence in cancer, cardiac, neonatal, orthopaedic and transplant services, as well as many other pediatric specialties. To learn more about Children's Healthcare of Atlanta, visit our Web site at www.choa.org or call 404-250-KIDS.