Unique Pizza and Subs' Boston Franchisee Has First Location Underway With the Purchase of Harvard Yard Pizzeria


PITTSBURGH, June 27, 2006 (PRIMEZONE) -- Unique Pizza and Subs Corporation (PinkSheets:UPZS), a Delaware Corporation, is pleased to announce the acquisition of one of Boston's better-known pizza restaurants by its franchisees, Joe Pittorino and David W. Nyberg. Tommy's Pizza, located at 49 Mt. Auburn Street in Harvard Square, provides Unique Pizza and Subs with a high-profile location in the heart of Boston's prestigious Harvard College. The location is the first of several scheduled to open in Boston over the next few months, and represents a homecoming of sorts for Will Newell, Director of Conversions, "I am especially excited about our first store because of its potential in a great location, and for sentimental reasons as well. I am a Harvard graduate, and I look forward to getting re-acquainted with an area that has meant a great deal to me personally. Although we have several locations under consideration to open, this one has added meaning because it establishes our commitment to make Unique Pizza and Subs the most successful pizza franchise in this market," he stated.

William Vowler, Executive Vice President and General Manager of Unique Pizza and Subs, stated, "It only makes sense that such smart businessmen should open their first location at Harvard! Having such a strong foothold in such a high-traffic college community presents a tremendous opportunity for our franchisees and our corporate brand. This very exciting announcement is another important step toward making Unique Pizza and Subs a household name across the U.S." The store will begin transitioning to Unique Pizza and Subs immediately with the intention of being fully in operation when students return to Harvard in August.

This announcement represents another significant corporate development, which continues to create a great deal of excitement in the financial markets. Unique Pizza and Subs is starting their national expansion with a high-profile store in the nation's fifth-largest market. The strong alliance with the Boston franchisees allowed Unique Pizza and Subs to work with them to locate a prime location for the first franchise in the Boston area. This opening is proof to the investment community that UPZS is fulfilling its commitments made to their shareholders to open 194 stores by the end of 2007. Not only is this franchise group currently seeking additional properties in Massachusetts that include Lowell, Maynard, Worcester, and Framingham, but they are also developing locations in the states of Connecticut, New Hampshire, and Rhode Island. With the opening of stores beginning to take place and a recent pullback in the stock price, institutional investors are using this as a buying opportunity to increase their positions in UPZS stock. Unique Pizza and Subs keeps moving forward with executing their business plan and exceeding the expectations of the whole investment community. UPZS continues to stay on track for its long-term strategic expansion plan to capture a substantial portion of the U.S. pizza market and enhance its visibility as the premier pizza franchise in the U.S.

About Unique Pizza and Subs Corporation, a Delaware Corporation

Unique Pizza and Subs Corporation currently is a startup/development stage company. Jim Vowler, President and CEO, completed four years of research before opening his first pizza restaurant in Millvale, PA and then spent the next eleven years refining every aspect of the pizza business and was responsible for opening more than 20 locations under the name Unique Pizza Factory Corporation. Mr. Vowler's pizzas were the official pizzas of the Pittsburgh Penguins and won numerous awards for taste and quality. Calling on this experience, Mr. Vowler has assembled an experienced management team to further develop the company's unique, quality products and business model that is well positioned for rapid growth.

The Unique Pizza and Subs logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2466.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.



            

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