BOCA RATON, Fla., July 17, 2006 (PRIMEZONE) -- E Mobile Information Technologies, Inc. (Pink Sheets:EMBG) is changing its name to Best Rate Travel, Inc. to better identify its core business model as a custom travel booking portal. The company will compete:
-- in a domestic market valued at approximately $200 billion U.S.,
not including Destination Services.
-- in a market where currently 28% domestic travelers are utilizing
online travel services; this industry has an anticipated
unprecedented growth forecast of 5% -- 8% per year.
-- head-to-head with its competitors with a major Media Affiliate
that will take equity over cash for its media acquisition.
Now Best Rate Travel, Inc. is poised to become a leader in the travel industry.
Wall Street and Online Travel
This is the only industry among Wall Street reporting companies that has never posted loss of earnings even during adversities of:
-- High fuel prices, -- The weakness of the U.S. dollar, -- Wars, -- Terrorism
The Management
Management has built a similar technology. Adrian Stone, the company's CEO, led the development of a booking engine for Viajo.com (a leading Latin American Online travel portal), including the first American Airlines (stock symbol: AMR) Latin American portals.
Business Model
The company's business is not restricted to the booking of travel online. Best Rate Travel plans to increase profitability from each transaction by owning and operating:
-- car rentals,
-- acquiring inventory,
-- and negotiating attractive destination services that it can resell
at higher profit margins.
The company is on an aggressive expansion effort. Thus far, management has acquired Spirit Rent A Car, with a presence in Ft. Lauderdale and Barbados.
Media Marketing Focus
The company has the media backing empowering it to compete for market share with the major online travel portals. The portal delivers content in 9 languages which will be rolled out to Asia, Europe and United States simultaneously. The media group that has taken stock in lieu of cash to roll out to print, television, radio, online and billboard advertising, supporting this development stage company's plan for swift market penetration. Additionally, leveraging stock in this capacity reduces the company's capital funding needs.
Total Communications Group, Inc. is a well-known New York based advertising agency specializing in the planning and the execution of fully integrated media, marketing and promotional programs. Since its inception in 1981, Total Communications Group's range of media expertise has included assignments from blue chip advertisers encompassing international, national, regional and locally coordinated media plans and multi-faceted marketing programs. These are a few of the companies that Total Communications Group has worked with: Sharp Electronics, Colgate Palmolive, MBNA, U.S. Department of Justice, International Privatization & State Ownership of Rumania, IDT Telecommunications, LG Electronics and McNeil Laboratories (Tylenol). TCG is at the forefront of providing its clients with ingenious, creative and common sense media solutions.
About The Subsidiaries
Best Rate Travel, Inc. has two subsidiaries:
-- CHL Technologies, Inc. a wireless broadband mobile content
provider that delivers to smartphones entertainment and ecommerce
information in China.
-- RF Tune, Inc., a fabless radio frequency integrated circuit
manufacturing company offering wireless system, chip design, and
integrated circuits for the 802.11/Wi-Fi market.
Management is in the process of completing its due diligence efforts. Our objective is to accomplish:
-- the integration of CHL's technology will provide a competitive
advantage over the competition, which has a limited barrier of
entry into the China market giving anticipated early profitability;
-- a simultaneous roll out of the travel portal to U.S. and China;
-- an effective marketing campaign reaching to over 200 million
Chinese prospects. The company currently has an established
subscriber base of approximately 230,000 users.
Once financed, will deliver to clients everything they need for researching, planning, purchasing a trip and post-sale support anytime, anywhere in the world via mobile devices, internet and traditional brick and mortar offerings. The synergies created by our tight integration with mobile technologies place us in a unique position to take advantage of the opportunities in the largest ecommerce market.
More Information about Best Rate Travel can be found at: