Fire Mountain Beverage Company's Fall Business Excels to 50 Additional Truckloads Per Month


VALENCIA, Calif., Nov. 1, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces today that business is continuing to grow during the historical slow period for the beverage sector.

According to Anthony K. Miller, CEO, "With winter and the colder weather upon us, business continues to grow! We are excited about our winter business and the volume of new business we have been able to acquire. We have obtained a huge amount of profitable business in recent months, including new orders that have helped us reach tremendous sale volumes. The recent orders far exceed our business model and projections.

"We have currently begun production on a repeating order of over 50 trucks a month with revenue projected to be over $250,000.00 a month. We are making significant strategic acquisitions in the manufacturing and label arenas for the future. Our goal is to make Fire Mountain Beverage Company a serious contender in the beverage sector before Summer 2007. Investors should look for a continuous flow of news from us in the coming weeks."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

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