LONDON, Dec. 4, 2006 (PRIME NEWSWIRE) -- New Medium Enterprises (NME) (OTCBB:NMEN), developers of high definition platforms, processes and technologies, has today concluded content distribution deals with six of India's largest film content distributors. For the first time ever, major Bollywood titles will be available in high-definition (HD) through NME's HD VMD format. The titles will go on sale in January 2007 together with the HD VMD player; a bundled solution of 10 Bollywood titles and a player will be available for US$299 through Indian retailers and on various Indian e-commerce sites for Asian audiences living overseas.
"Bollywood productions have an epic global audience but viewers have been frustrated by the lack of high definition content. Now, for the first time ever, VMD offers the vibrant, ultra-high quality high-definition experience which the content deserves," said Mahesh Jayanarayan CEO of NME. "VMD's adoption by Bollywood alone will provide a life-long annuity for NME; we are committed to providing high-quality HD content, but most importantly we are making it affordable to both consumers and vendors."
Launched at Mipcom in October 2006, NME's first generation HD VMD player offers true high definition to the international mass consumer market; in addition it is backwards-compatible, capable of playing existing DVD formats. The player utilizes NME's HD VMD format, a natural successor to the existing DVD platform.
Since the first Indian film was screened in 1899, the industry has grown to dwarf its Western counterparts; it is now the largest in the world catering to the appetite of some 23 million Indian movie goers on a daily basis. The Indian star Shahrukh Khan has 1 billion fans worldwide (source: CNN, September 2005) rivaling the celebrity of Hollywood stars such as Tom Cruise or Nicole Kidman. The Bollywood film business is expected to grow by more than 15% over the next three years; with improvements in distribution, the advent of digital cinema and better exploitation of films, the industry is likely to grow at a compound annual growth rate of 18% to gross $2,244 million by 2008 (source: The International Indian Film Academy (IIFA)).
NME's deal with India's film distributors adds to content deals already in place in Germany and in China. In the coming months, NME expects to announce further deals as content vendors and distributors embrace the opportunities afforded by NME's low-cost high-definition technology. Along with the HD VMD platform, NME also brings a one-stop solution to the HD market, incorporating optical disc solutions, file formats, encryption technology, authoring tools and compression technologies.
About NME
New Medium Enterprises (NME) provides a one-stop solution for the HD market, incorporating optical disc solutions, file formats, encryption technology, authoring tools and compression technologies.
NME is the first company to perfect a commercially viable 2P process that can contain multiple formats -- including both HD DVD and Blu Ray -- on one single disc. The breakthrough technological innovation provides a complementary path for other formats creating greater options and business opportunities for the ecosystem.
Dr. Eugene Levich and the engineers of NME have developed and have begun manufacturing its flagship product, VMD (Versatile Multilayer Disc). This is a proprietary high capacity multi-layer disc which provides the world's first low-cost true High Definition solution utilising today's red laser DVD technology and its industrial infrastructure. The VMD players are inherently backward compatible with DVD and CD.
This is the only low-cost high-end offering to the discerning consumer comparable to contemporary DVD market prices. New Medium Enterprises, Inc. is a Nevada Corporation and listed on the OTC exchange in the U.S. under the symbol NMEN.
For additional information about NME, please consult the Company's website at http://www.nmeinc.com.
The New Medium Enterprises, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2824
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