BAYTOWN, Texas and BATON ROUGE, La., Feb. 8, 2007 (PRIME NEWSWIRE) -- Louisiana Bankers Association (LBA) of Baton Rouge has endorsed profitability-consulting firm John M. Floyd & Associates (JMFA) of Baytown as its "Preferred Partner" for the company's JMFA OVERDRAFT PRIVILEGE(r) program. The Association is comprised of 165 affiliated banks and thrifts in Louisiana.
"JMFA OVERDRAFT PRIVILEGE(r) is non-discriminatory and guaranteed to be 100% compliant with federal and state regulations," stated Jared Cahill, National Director of Alliances. "Our program has a proven track record of producing more non-interest income and less charge-offs for financial institutions. All processes are fully integrated with institutions' computer systems, saving staff valuable time by automatically generating financial notices, letters and reports."
The value-added service helps account holders avoid the stigma of delinquency when they have overdrawn their accounts, while providing a convenient alternative. This discreet service eliminates the hassle and embarrassment of returned items for the customer. Neither the customer nor the merchant loses time or productivity in straightening out an NSF (non-sufficient funds) mess, and customers are able to steer clear of retailers' bad check lists.
Dan Digby, Louisiana Bankers Association, Bankers Benefits President said, "We are pleased to extend our partnership with JMFA." He continued, "JMFA OVERDRAFT PRIVILEGE(r) helps Louisiana banks provide a valuable service to their customers. The company has a great reputation of helping clients become more competitive as evidenced by more than 30 Louisiana community banks already using JMFA for their overdraft privilege needs. JMFA's overdraft product coupled with its competitive pricing and well-recognized client support clearly makes it the best choice for our members."
Cahill concluded, "With overdraft privilege, financial institutions have a significant opportunity to enhance customer satisfaction while increasing fee income, which has become progressively more important in the current economy as income from lending has fallen. A well-managed overdraft program is an immediate way for banks to positively impact the bottom line and enhance its competitive position."
About Louisiana Bankers Association
The Louisiana Bankers Association is the professional trade organization for commercial banks and thrifts in Louisiana. Founded in 1900, the LBA works to provide advocacy, communication, education and other services to its member institutions, and to provide banking information to the general public. For more information, visit www.lba.org.
About John M. Floyd & Associates
John M. Floyd & Associates (JMFA) is a profitability and performance improvement consulting firm and a leading provider of overdraft privilege programs serving more than 2,000 financial institutions in 49 states and Central America. JMFA is also recognized for training, account acquisition, executive placement and earnings enhancement programs, as well as product, service, pricing and technology improvement consulting. As a direct result of its programs, JMFA has helped thousands of clients dramatically improve their performance and bottom line. For more information visit www.JMFA.com.