WASHINGTON, Feb. 8, 2007 (PRIME NEWSWIRE) -- RHNMedia (a Nevada corp.) (Pink Sheets:RHNA), through its subsidiary, Real Hip Hop Network announced the recent hire of veteran CBS Radio Advertising executive, Varick Baiyina.
Mr. Baiyina is a 15 year media impresario who has generated over the course of his career, millions of dollars in sales. His experience with Hip Hop is vast, he was a key sales generator for CBS radio's #1 ranked DC area flagship station WPGC 95.5. Varick also assisted Clear Channel radio in the launch of new station formats, such as its highly ranked top 40 radio station HOT 99.5 and Jammin 99.5
Budweiser and Chevrolet's use of Jay-Z in their recent Super Bowl ads and Chrysler's campaign featuring Snoop Dog and Lee Iacocca are three very prime examples of how Hip Hop has taken over mainstream advertising. Having someone with experience in selling in this space is critical to market success.
"Varick is known as an innovator in the field of urban lifestyle marketing, radio promotions, product placement, and creative services for companies targeting the urban market," said Mr. Atonn Muhammad, President CEO of RHNMEdia. We believe strongly that through Mr. Baiyina's experience and sheer talent, RHN's ad sales will grow stronger and stronger. He will be a great addition to RHN's Management team.
Mr. Baiyina stated, "I'm happy to be apart of the RHN team and look forward to building the brand as a dominate force in the Hip Hop market place."
About RHNMedia
RHN.TV is the first 24 hour cable network dedicated exclusively to Hip Hop lifestyle and culture. RHN.TV currently broadcasts to approximately 22 million U.S. households. The Washington, D.C.-based network has a regular programming schedule devoted almost entirely to the Hip Hop marketplace with a targeted selection of programming centered on the foundation of Hip Hop's core elements: DeeJaying, Emceeing, Break dancing and Graffiti.
Target Audience: 18-34 demographic, in both urban and suburban markets; certain programming is targeted towards the 12-24 audience
Distribution: RHN.TV can be seen in over 33 million U.S. households through Dish Network (Channel 9407), Comcast in Denver (Channel 55) and in L.A. on Adelphia through a programming agreement with CoLours TV. RHN.TV has been on air in the Washington, D.C. market through MHz since July 1, 2006. RHN.TV's distribution through OlympuSat provides 24-hour access to 15 million homes in 2005 growing to approximately 43 million homes by 2008. OlympuSat provides distribution through a multi-content agreement with Dish Network, DIRECTV and the top 10 major cable channels. IP distribution of RHN.TV is offered through a partnership with ROO Group Inc. (OTCBB:RGRP) Enjoy our web presence; www.rhn.tv , www.rhnmedia.com .
Forward-looking statements in this news release relating to the Company's expectations regarding RHMX demand and pricing are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "expect" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to RHNMedia. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward looking statements include, without limitation, the future demand for, and sales volumes of, the Company's products, future production volumes, efficiencies and operating cots, increases or decreases in the prices of the Company's products, the Company's future stability and growth prospects, the Company's future profitability and capital needs, including capital expenditures, and the outlook for and other future developments in the Company's affairs or in the industries in which the Company participates and factors detailed from time to time in the Company's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. The Company has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.