Contact Information: For additional information: Jamie Ernst Brodeur (210) 495-5757 Email Contact
Market Wire to Present at Bulldog Reporter's PR University
Session to Focus on Search Engine Optimization and Real Simple Syndication
| Source: Market Wire, a CCNMatthews Company
LOS ANGELES, CA -- (MARKET WIRE) -- February 28, 2007 -- Market Wire, a leading newswire in North America and a
full-service distributor of company press
releases and material news, today
announced that Paul Dyer, its New Media Specialist, will present at the
Bulldog Reporter PR University event, Advanced PR
Technology in Practice. Dyer's session, "Boosting PR Visibility with
SEO and RSS," takes place on Friday, March 2, at 2:30 p.m. at The Olympic
Collection in Los Angeles.
During the Advanced PR Technology in Practice conference, Dyer will discuss
how communication professionals can use SEO, or Search Engine Optimization,
to increase Web traffic, press release pick-up and readership. He also will
provide an overview of RSS, or Real Simple Syndication, of press releases.
Using an SEO tool like Market Wire's SEO Enhanced allows
communication professionals to identify the keywords that are important to
them. SEO Enhanced matches the terms customers hyperlink on the press
release with the meta tags on their Web site. With SEO Enhanced reporting,
customers know what terms searchers are using to find them, and can then
incorporate that information into their Web site meta tags to optimize
traffic to their site.
Designed to help participants understand the latest PR technology topics,
the Advanced PR Technology in Practice event features industry experts in
SEO as well as blogs; corporate video, vodcasts and podcasts; social media;
and online measurement.
About Market Wire
Market Wire is a full-service
distributor of corporate press releases. The company boasts one of the
largest media distribution
footprints in North America with the most secure and cost-effective
distribution of real-time news to thousands of media outlets including AP,
Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.
Committed to world-class client service, industry-leading distribution,
technology innovation and market-leading strategic relationships, Market
Wire serves corporate and agency communication professionals with key
financial and public relations workflow, and media management solutions
including Easy PR, Easy IR, SEO, Social Media, Listlogix and more.
A full listing of the company's products and specific distribution points
can be found at www.marketwire.com.