(UPM, Helsinki, March, 20, 2007, at 15.00) - UPM's new web site
www.upmforestlife.com launched today takes you on a walk through the forest
while you sit at home in front of your computer. You explore the forest with
your mouse to see modern forestry in action. You can see and feel that the
forest is full of life. However, the site is not only for watching. You can
also listen and relax: the birds are singing and the brook is rippling.
"It's not possible to take everyone to the forest to see how UPM operates or to
show all the wildlife living there, so we decided to take the forest to them",
explains Robert Taylor, Customer Communications Manager, Environmental Forestry
Affairs. "Using different techniques we try to capture the forest spirit and
create a real forest experience for the visitor."
Visiting www.upmforestlife.com you meet the different people who work in the
forest or enjoy it for recreation. You can watch as a trained operator
precisely cuts and processes the tree or berry pickers gathering their winter
vitamins. You can also take a bird's eye view to see the constantly evolving
forest or you can go to the bird tower to watch the cranes doing their spring
mating dance.
"Through a Finnish example, the web site shows how UPM operates in its forests
today", says Jaakko Sarantola, Senior Vice President, Forestry and Wood
Sourcing. "We welcome you to www.upmforestlife.com to see and hear about all of
the life in our forests."
For further information please contact:
Ms Päivi Salpakivi-Salomaa, Director, Environmental Forestry Affairs, tel. +358
204 162 162 or +358 400 754 748
Mr Robert Taylor, Customer Communications Manager, Environmental Forestry
Affairs, tel. +358 204 162 164
Mr Timo Lehesvirta, Environment Manager, Forestry and Wood Sourcing, Finland,
tel. +358 204 164 650
Notes for editors
UPM is one of the world's leading forest products groups. The Group's sales in
2006 were EUR 10 billion, and it has about 28,000 employees. UPM's main
products include printing papers, converted products and wood products. The
company has production plants in 15 countries and its main market areas are
Europe and North America. UPM's shares are listed on the Helsinki and New York
stock exchanges. www.upm-kymmene.com
UPM has a global forestry and wood sourcing organization to secure wood supply
to its different mills as well as to manage company forests. UPM owns and
manages forestry land in Canada, Finland, Russia, the UK and the USA. The
largest forest properties are in Finland (920,000 hectares) and the USA (79,000
hectares). UPM is also responsible for the management of 950,000 hectares of
provincially owned forest land in New Brunswick, Canada. All these forests are
certified. For further information please see
www.upm-kymmene.com/sustainableforestry or www.upm-kymmene.com/traceit or
www.upmforestlife.com.
