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Nordic Naturals Demonstrates Continued Commitment to Environmental Protection Issues!
| Source: Nordic Naturals, Inc.
WATSONVILLE, CA -- (MARKET WIRE) -- March 20, 2007 -- Ewire -- With growing concern over
declining fish populations, Nordic Naturals, a leading supplier of fish oil
supplements, announced today its continued commitment to protecting the
world's oceans by utilizing only fish species that are not endangered and
to harvest them from waters not exposed to overfishing. The company
currently uses three fish species for its omega-3 supplements, Arctic cod
from Arctic Norway plus anchovies and sardines from the South Pacific and
the Norwegian Sea, none of which are considered endangered or overfished.
"Fishing, the second largest industry in Norway, is stringently regulated
through a quota system by the government," says Joar Opheim, CEO of Nordic
Naturals and a native to Norway. "In order to eliminate the risk of
overfishing, the Norwegian Department of Fisheries has its own research
organization (NORC) to monitor the health and estimate the tonnage of each
fish species." In addition, the Organization for Norwegian Fishermen, the
largest independent fishing organization in Norway, utilizes third party
ocean research produced by the international community to monitor the work
completed by NORC.
Because this sustainability issue is so important, Nordic Naturals receives
continual updates on the ocean's health from the Norwegian journal
"Fiskeribladet." "We receive information on fish stock estimates in Norway
and neighboring waters from the journal every week," adds Joar. "Though it
is our experience that local authorities are doing an excellent job in
Norway, overfishing is a global issue that needs immediate action by the
international community. Even though fish oil for nutritional supplements
represents less than 3% of the total global fishing industry, we all need
to come together to quickly solve this problem."
The company believes that a manufacturer must be proactive when it comes to
sourcing raw materials. In an effort to maintain quality and environmental
controls, Nordic Naturals has long-term relationships with its fishermen
and owns its manufacturing facility in Arctic Norway. "The fishing industry
is extremely wasteful," says Joar. "We were able to negotiate a special
arrangement with the fishermen to obtain the oil-rich livers that had
previously been tossed back into the water." Nordic Naturals ensures that
the fish harvested are utilized 100% for human or animal consumption.
In an effort to minimize impact on the environment, Nordic Naturals feels
that corporate responsibility at every level is important. The company
exercises "green" policies at their California facilities that include
using only recycled/recyclable packaging as well as using recycled paper
for all its literature. Nordic Naturals is also pursuing certification from
the Monterey Bay Area Green Business Program, a program for conserving
resources, preventing pollution and minimizing waste.
Nordic Naturals is the leader in omega-3 fish oils and EFA blends with
exceptional taste, freshness, and purity levels with over 80 different fish
oil products, including liquids, capsules, and children's chewables. Nordic
Naturals free environmental brochure can be obtained at
www.nordicnaturals.com or by calling 800.662.2544.