WICHITA, Kan., March 22, 2007 (PRIME NEWSWIRE) -- Pen Publishing Interactive has launched a new content management software solution -- Flipper Site Developer -- and nearly 100 companies are already reaping the benefits.
Flipper (www.flippersitedeveloper.com) includes Web analytics and search engine optimization -- tools that help companies develop and fine-tune marketing messages and strategies at a fraction of the cost of developing a proprietary Web site.
Flipper helps businesses and organizations -- including franchises, associations, non-profit agencies and others -- develop and maintain dynamic, rich Web sites. No technical experience is required. Users have total control of their sites and can easily change content or navigation.
Easy-to-use tools provide for the creation of compelling sites, from one page to thousands of pages -- rich with graphics, content and user interaction. Flipper is hosted online, accessible from any computer with online access and a Web browser. It works with both Windows and Mac and no special software is required.
Features include:
-- Simple content editing
-- Search engine optimization tools
-- Meta descriptions and keywords management
-- Google and Yahoo sitemaps
-- Integrated Google Analytics
-- Integrated RSS feed reader and generator
"Flipper can strengthen a company's overall marketing strategy and give it the power to maximize all marketing assets -- whether it's online or through traditional methods," says Steve Pendergraft, Pen Publishing Interactive founder and president.
Pen Publishing has offered Web solutions and software development for more than 10 years to thousands of businesses, including Cox Communications, Kansas Association of Broadcasters, XLT Ovens, and the Susan G. Komen Foundation.
"Business owners no longer have to be stifled by technology solutions that don't work, cost too much or are too difficult to use," says Pendergraft. "Flipper will change the way companies use their Web sites for marketing."
Flipper customer story
One client, Kansas Truck Equipment, needed many of Flipper's content management features to promote different product lines online.
"We have four product lines and a parts division. We wanted to showcase each and easily revise pages to reflect product developments or additions," says Rita Linnens, marketing manager. "Flipper lets us quickly and easily do this -- often in a matter of minutes -- while maintaining our site design."
A free Flipper demo is available at: http://www.flippersitedeveloper.com/DemoRequest/default.aspx. Flipper is sold through advertising agencies, design, marketing and public relations firms and Pen Publishing Interactive.
About Pen Publishing Interactive
Pen Publishing Interactive (www.penpublishing.com) is a Web hosting and software development company based in Wichita, Kan. It was founded in 1994. It has served thousands of public and private sector clients and non-profit organizations nationwide. The company offers a wide range of solutions, including hosting, domain registration, content management software, dedicated servers, Web design, e-commerce solutions and search engine optimization. It owns and manages its own data centers and offers custom solutions and connectivity to relational databases.