New Medium Enterprises Announces Indian Regional Blockbusters to Premier in HD VMD through Indian Deals


LONDON, March 23, 2007 (PRIME NEWSWIRE) -- New Medium Enterprises Inc. (NME) (OTCBB:NMEN), bringing affordable HD home entertainment across the globe, has secured a partnership deal with AP and Eagle Entertainment, two of India's leading content distributors. The deal will enable consumers to be entertained in style with an HD VMD bundle box set to include a unique HD player plus 10 top selling movie titles at a competitive price of $349 to be available from June 2007.

At the forefront of HD technology, NME has developed Versatile Multilayer Disc, (HD VMD) a proprietary format and technology, which allows true HD content playback using multilayered discs and drives which are fully backward compatible with existing CD and DVD formats. HD VMD is the only HD disc that uses today's DVD infrastructure and its added advantage is that consumers can use their existing DVD library and enter into the HD VMD market at their own pace. HD VMD is a natural extension of DVD utilizing the remarkable potential of the DVD industrial infrastructure.

Highly acclaimed films such as Boys starring Anabe Vaa, Indian, starring Kamal Hashan, Jeans, starring Aishwira Rai and Hanuman and Water are part of the content portfolio between these two companies. "This is a timely and exciting partnership considering we are launching our products in Mumbai in the summer of this year. The Indian community already demonstrates that they are gadget and technology savvy and we anticipate large interest in our products in terms of our competitive retail price and unique technology," comments Uti Thakkar, Head of the Asian Division.

A combination of 494 films were released last year produced from the Tamil, Telegu, Malayalam and Kannada regions making the South Indian film industry a worthy and ready market to receive HD VMD products.

Notes to editors:

About HD VMD

What you should know about HD VMD

HD VMD (Versatile Multilayer Disc) is NME's proprietary High Definition disc format based upon established red laser technology enabling seamless and cost effective manufacturing solutions for High Definition products.

NME's patented 2P process succeeded in solving the phenomenon which has limited DVD's to two layers. Thus, multilayering is now possible with HD VMD solution capable of storage capacity of 20 GB (i.e. 4 layers of 5 GB each). HD VMD has also proven to achieve 24, 30, 40 and 48 GB capacity with the 2P process method.

Furthermore, HD VMD is a true HD 1080p format and is compatible with all HD-compatible screens and supports every existing disks format including; CD, DVD (DVD5 & DVD9).

HD VMD format is currently being adopted by content providers and distributors in 12 regions worldwide, including Brazil, Central Europe, China, France, Germany, Iceland, Japan, Scandinavia, Middle East, Russia and the United States.

HD VMD is considered as a serious challenger, as it allows access to High Definition at a lower cost than Blu-ray and HD-DVD drives and discs available today on the market. HD VMD prices are very close to DVD current pricing.

About NME

New Medium Enterprises HD VMD format and players provides the world's first low-cost and true high-definition playback solution utilizing today's red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage capacity, a red laser-based HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market. New Medium Enterprises, Inc. is listed on the OTC exchange in the U.S. under the symbol NMEN. For additional information about NME, please visit http://www.nmeinc.com.

The New Medium Enterprises, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2824

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